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1、AbstractAbstractAStudyonTheServiceInnovationof3PLCompanyKWEThestartofTheThird-partylogisticsinChinaisverylate,tillnowithasstillbeenintheinitialstage,mainstuckinthetraditionallogisticsservices,suchastransportationandwarehousingserviceswhichfocusonfunctionals
2、ervice.Logisticscompaniesonthedomesticmarketmostlyengagetheirmarketcompetitionthroughthepricecompetition.WiththenegativelyinfluenceoftheEuropeandebtcrisis,risingoilprices,theappreciationoftheCNYandotherfactors,thelivingenvironmentofthelogisticsindustryisinu
3、rgentneedofimprovement,includingsomemultinationalcompaniesduetoChina'snationalconditionsorotheraspectsofpolicyrestrictions,theirdevelopmentspaceisgettingincreasinglynarrow.Inrecentyears,thedevelopmentoflogisticsbottleneckshavebeengraduallytakenseriouslybyCh
4、inaGovernmentandtheyhavetopaymoreattentiontoimprovetheindustryupgradebypromulgatingvariousofpoliciesofvatpolicyandsoon.Variouslogisticsenterprisesstarttheirsetupplan,especiallysomeforeignlogisticsgiantsgearinguptoseizetheinitiativebegantolayout.Inthecurrent
5、economicdownturn,tomaintainthegoodmomentumofdevelopment,itmustbereformed.Sohowtoimprovethequalityofservice,howtoprovidevalue-addedservicestoattractcustomers,itistheurgentquestionthatKWEneedtoresolve.Tofurtherconsolidatedandthefirsttoseizethemarket,itisneces
6、saryforKWEtocatchupbeforetheadventofthereformtideofotherenterpriserestructuringanddevelopment.III万方数据AbstractThispaperanalysisKWE'sinternalandexternalenvironmentthroughthewayofPESTandSWOTanalysis,theindustryandcompetitors.Thereareadvantagedlogisticsresource
7、sofKWEwithvarioushardwarefacilities,informationsystems,transportationnetworksandsoon.Theserviceinnovationmainlyrelyonserviceconcept,theinnovationofservicecontentandmodewillmaketheresources,processesmoreeffectivelyintegrate.AllthemembersofKWEfromthetopdown-l
8、evelshouldestablishanewserviceconcept,tochangethetraditionalpatternofintegrationdifferentiatedlogisticsservicestocustomers,toextendtherangeofservicesintermsofcontent,toprovideinnovativehigh-valueconten
