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ID:32136445
大小:6.34 MB
页数:62页
时间:2019-01-31
《广西中烟公司顾客满意度实证分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、THEEMPIRICALRESEARCHINGOFCUSToMERSATISI埝CTIONABoUTCHINAToBACCOGUANGⅪINDUSTIUALCoRPoRATIoNABSTRACT1112005,C11inatobaccoindust巧startedtoo唱a11izesupplybaSedoncustomerorder,wllich如rtllerplayed廿1eroleoftllemarketmechallism,aIldspeedupt11eref-omofmarketorien
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6、entconceptofAmericancustomersatisfactionmanagementsandusingmeaLs血ngmethodforcustomersatisfactioninthatmanagementpractice.IconstructameaSuringmodelofcustomersatisfactionofChinaTobaccoGuangXiIndustrialCo叩oration,andconductstatisticalvariablesaIlalysisofp
7、opulationaJldempiricalresearchoncustomersatisfktionofGuangxicompanyf.romdi行-erentaSpects,suchaSsubdiVisionofcustomers,a11dputfonVardtheconstructivesuggestionsandadvicesontheproblemsd面ngtheprocess.Itcontains伊eatpracticalsigIlificaIlceinc。ntillu。usimpmVe
8、mem。fcust。mersatisf砒i。nmanagement,clientrelationa11dmarket协gabil埘i11ChjnaT'obaccoGuaIlg)(iIIldus仃i2LlCo叩ora:tion·KEYWoImS:ChmaTobaccoGuallgxiIndu嘶a1Co印oration,customersatisfaction,emp酗calreseaurchIII目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IABSTI认CT⋯⋯
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