kf公司在华多元化发展战略分析

《kf公司在华多元化发展战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、'●}l◆ABSTRACTAstheleadingcompanyingypsumbuildingmaterialsworldwide，withitsabundantR&Dstrengthandmanufacturingability,theexquisiteproductioncratLtheremarkableandperfectqualitycontrolsystemaswellasthehighlyeffectivemarketingandmanagementsystem，KFCo．investedinChinaandb

2、uildthreeplantssuccessivelyfrom1998．Sincethen，afteraroundtenyears’hardwork,KFcompanyfinallyestablisheditselfsteadilyinthegypsumbuildingmaterialsindustryofChina．However,inthelastfewyears，withtherapidexpansionoflocalenterprisesproductionscalewhichresultedinmoFefiercec

3、ompetition，andmorecounterfeitingactionemergingresultingintheworseenvironmentofmanagement,KFistakingmoreandmorepressureonthebusinessincreaseandprofitimprovementandfeelsmoFedifficultinitsoperation．Underthissituation，therefore，nowadaysithasbeenthekeyproblemwhatisthesui

4、tableandaccuratestrategytoguaranteethebusinessgrowthforthefutureandhow．Thispaper,throughdeepanalysisonthecurrentoperationstatusofKFinChinaaswellasitsbarriertobusinessgrowth，combinedwiththeouteranalysisonthemacroeconomicdevelopmentenvironment,industrycompetitionsitua

5、tionandmarketdemandsituationandtheinneranalysisontheresourceandcapabilityofKF,ismanagingtotalkaboutthefeasibilityofbusinessdiversificationandformulatingtheactionplanproposalfortheimplementationofthestrategy舶mthesignificantreferencetothetheoryofbusinessdiversificatio

6、nwiththeutilizationof‘‘SWOTanalyticmodel’’and“GEMatrixtechnique”．ThisarticlesetsaboutfromthedevelopmentprocessandthepresentbusinesssituationofKFCo．inChina,inviewofthemaindi硒cultyandthedevelopmentbottleneckofKFCo．currentlyinChina,launchestotheresearchonthestrategyofb

7、usinessdiversificationtoKFCo．inChina．Thefulltextisdividedintothreemajorparts：thefirstpart,fromthefirstchaptertothethird，introducestheresearchbackgroundandsignificance，thetextcontentandframeand，theinnovationpointaswellastheresearch’Stheorybasisonbusinessdiversificati

8、on，andemphaticallyintroducesthemaindifficultywhichKFCo．facescurrentlyinitsdevelopmentinChina；thesecondpart,fromthefourthtothesixthchapter,