gs银行河南分行个人理财业务市场营销策略分析

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1、摘要理财业务营销中存在的产品同质化严重、营销渠道单一、促销手段落后等问题。针对存在的问题，论文提出了GS银行河南分行个人理财业务市场营销策略，从市场定位、产品策略、价格策略、促销策略、渠道策略等方面为GS银行河南分行个人理财业务发展提出了改善建议，并且论文指出了GS银行河南分行需要在客户资源管理、营销队伍建设等方面为提出的营销策略创造实施条件。关键词：GS银行河南分行个人理财营销策略AbstractSince2007，Chinabegantoopenthefinancialsector,foreignbanksbringinthemature

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3、nt，State—ownedcommercialbanksonlytocontinuouslyimprovethecorecompetitiveness，occupythemarketbusinessopportunities．Throughoutthecourseofdevelopmentofinternationalfinance，theworld'sleadingbankshavethepersonalfinancialservicesasanimportantmeansofitsearnings．Inaddition，theresid

4、ents’personalassetsincreasedgradually，thefinancialconsciousnessalsostrengthens，alreadynolongersatisfiedinsavingsthissingleinvestmentchannels，banksneedtoprovidemorecomprehensiveandprofessionalpersonalfinancialservices．111epersonalfinancialmanagementbusinesshascharacteristics

5、aslowcost，lowrisk，highincomeandwealthgrowthpotentialofthemarket，strivetodeveloppersonalfmancialserviceisveryimportantforChina'scommercialbanks．111eHenanbranchofGSbankisauthorizedtooperatetheGSBankbranch，theprincipalplaceofbusinessinHenanProvince，hasmorethan800branches，throu

6、ghunremittingeffortsandbusinessformanyyears，inthebankingindustryinHenanprovinceindicatorscomeoutinfront，hastheverystrongcompetitiveabilityandcompetitiveadvantage．Inrecentyears，HenanbranchofGSbanktoseriouslyimplementthedeploymentoftheheadofficeofthedecision，vigorouslydevelop

7、thepersonalfinancialmanagementservices，andachievedgoodresults．Butinthedevelopmentofpersonalfinancialbusinesshasalsoexposedmanyproblems，whichexistinthepersonalfinanceproductmarketingstrategyontheproblemismoreprominent，thereforethestudyofpersonalfmancialbusinessofHenanbrancho

8、fGSbank，putforwardpracticalmarketingstrategy,willhaveatremendousroleinpromotingthe