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ID:32134236
大小:1.63 MB
页数:58页
时间:2019-01-31
《“厦门移动”渠道整合战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractThechannelisbecomingmoreandmoreimportant,“TheChannelisKey”,“ControlTheChannelLeadsTheMasteryofTheMarket'’.“ControlTheChannelLeadsTheMasteryofTheConsumers”。“Con打olTheChannelLeadsTheMasteryofTheWorld”a11emphasizeit.TheincomeandprofitofXIAMENMOBILEincreasesrapidlyafterapartfromXIAMENTE
2、LECOMin1999,thechannelisveryimportant,ThecharredsystemofXIAMENMOBILEgoesthroughthecourses:TheinitialstageofsharetheshopsandsocietychannelwithX1AMENTELECOMbeforeapartfromXIAMENTELECOM;Thechangestagesofconstructingownchannelwithoptimizingsocietychannelsimultaneity,improvingtheservicesupportle
3、velonthebasisofenlargingconsumerscope;Theactualizedstagesofadjustingchannelonthebasisoftheoneselfprinciple.Thepaperfirstanalysestheparticularityofthemobilecommunicatetrade,discussestheinevitabilityofXIAMENMOBILEtakingthedifferentmeasuresatdifferentphasesandtakingthefactchannelstratagematfou
4、rphascs(Theinitialstages,Thetransitionstages,Thechangestages,Theactualizedstages).Secondlydiscussesthefactorsinchmmelstratagemplanfromthepointoftheory,inordertoprovidingtheoryfoundationforXIAMENMOBILEactualchannelstratagem.ThepaperdiscussesthepossibilityofXIAMENMOBILEinsideresotn'cesupportc
5、hannelstratagem,includingtheXIAMENMOBILEresourcecondition-(people,capital,material,technology,structure,informationandsoon.)Thepaperanalysesthechannelactualityandtakingchannelstratagemoftwocompetitors(UNICOM,TELECOM),showingtheadvanceofXIAMENMOBILEchannelstratagemfromthepointofcompetition.T
6、hepartdiscussesdeeplythechannelstratagemofUNICOMandTELECO—M,analysestheadvantagesandinferioritiesofXIAMENMOBILEchannelstratagemcomparedwithcompetitorsbyuseofSWOTmodel.q["nepaperanalysestheoptionalchannelmodelsofXIAMENMOBILE,analysestheadvantagesandinferioritiesofeachmodel.Discusseswhichchan
7、nelmodelshouldbeselectedbyXIAMENMOBILEonthebasisofchannelstratagemtheory.ThepaperdescribessomechannelstratagemcrucesofXIAMENMOBILEand“厦门移动”渠道整台战略研究showsthecOlTectnessofXIAMENMOBILEchannelstratagemnow.FinallythispaperdiscussestheactualizationofXIAMENMOBIL
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