关于数据挖掘的银行客户关系管理系统

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1、青岛理工大学工程硕士学位论文AbstractBankcustomerrelationshipmanagementsystemisbasedoncustomerrelations，focusingonthebank’Sbusinessprocessesthroughresearchandcustomerrelationships，theuseofadvancedinformationtechnology,computertechnologyandoptimizingmanagementmethods

2、，buildcustomerrelationshipmanagementsystems，businessprocessesaimtoachievefullelectronicandinformationtechnologyistoachievethegoalofimprovingcustomersatisfaction，trustandbankingprofitmaximization．WiththemagnitudeofChina’Sfinancialmarketopeningcontinues

3、toexpand，thefullliberalizationofthebankingsectorisaforegoneconclusion．Withtheconstantinfluxofforeignbanks，domesticjoint—stockbankandtheprivatebanks，state‘controlledbankshareswillsufferfromtheunprecedentedimpact．Competitionamongbankscompetingcustomerre

4、sources，state—ownedbankswanttoremaininvincibleinthefiercemarketcompetition，theymustfirmlygraspthecustomerresourcesoff．Howtodevelopnewcustomerresourcesandretainexistingcustomers，howtotakeahighdegreeofcustomerbaseforthecenter,theestablishmentofquicklyha

5、ndlelargevolumeofbusinessandcustomerrelationshipmanagementsystemforlargedatathornyissueiscurrentlydifficultforstate．ownedbanks．Thestate。ownedbankshavebuiltthedatabasesystem，deletingqueryingorenteringdataquickly,butitdoesnotanalyzetherelationamongthein

6、formationandhiddenbehindahugebusinesslaw,therefore，itisunabletoprovidestrongsupportforstate．ownedbanksexecutivestopredictfuturemarket．Basedontheanalysisofadomesticstate．．ownedbanksonthebasisofexistingbusinessprocesses，thepaperanalyzestheproblemsofexis

7、tingdatabasemanagementsystemandappliestobuildanewcustomerrelationshipmanagementsystembyusingdataminingtechniques．Themainworkisasfollows：Firstly,thedomesticandinternationalcustomerrelationshipmanagementsystemsanddataminingtechnologyresearchstatusarerev

8、iewed．Secondly,analyzingtheproblemsofadomesticbankexistingdatabasemanagementsystemandfunctionalrequirementsforanewcustomerrelationshipmanagementsystemwereanalyzedindetailandusetheUnifiedModelingLanguageforthebank’Sbusinessprocessesdescription．