雇主品牌对员工组织公民行为的影响-研究

《雇主品牌对员工组织公民行为的影响-研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、7硕：f：学位论文====!=======!!!!!!=!============!!!=!==!!!!!!!===!!!!!=!==!!!==!=!=!=========!=====!!=!!======!!!=!!!==：==========!!!!==!!==!=========AbstractThefast—changingsocietyandincreasinglycompetitiveindustrymakeenterprisesinanincreasinglyVolatilesituationfaceagrowingnumberofuncertaint

2、y，0rganizationalcitizenshipbehaviorasa”shockabsorber”，iscausebvstafffullvplayingtheirinitiatiVe，andguidingtheautonomygivenbyorganizationtoamorepositiVeresult．Suchactionshelpenterprisestoreducetheoperatingrisks，maintainastableperfbrmance，andseizeadVantageouspositioninmarketcompetition．E

3、mployerbran(1canattractandretaintalent，achieVelastingcompetitiveadvantage，enhancerepuf，ation，andmaketheenterpriseattractive．GiventhenumberofemDiricalresearchonwhetheremployerbrandwillcausemoreorganizationcitizenbehaviorissmallathome，thisarticleattemptstostudytheissue．Thepaperfbcusonthe

4、relationshipbetweenemployerbrandandorganizationalcitizenshipbehaVior．Thisarticlefirstmakesystematicreviewofemployerbrand，orga【1izationalcitizenshipbehaViortheorythroughliteraturereview，andconductsandsum】narizesrelatedtheoriesandresearches．Asthefoundationoffollow—upstudytoexploretherela

5、tionshipbetweenemployerbrandandorganizationalcitizenshipbehaVior．Then，basedoninternalmarketingandsocialidentitytheory，weanalyzesanddescribestheimpactmechanismofemployerbrandonorganizationalcitizenshipbehaVior，Finally，thecorrespondingconceptualmodelandresearchhypothesesareproFosed．Based

6、ontheoreticalanalysis，aconVeniencesamplingmethodisappliedinourquestionnaire．Aftercollectingempiricaldata，weusewedsereliabilitv&validitvanalysis，factoranalysis，correlationanalysis，regressionanalysisandotherstatisticalmethodstoanalyzebystructuralequationmodel，thispaperusesfactoranalysis，

7、andther】，obtainsemployerbrandfivefactors，whichcallbeusedintheappraisalofenterpriseemployerbrandmanagement，includingstrategysystemfactorvaluedrivefactor，growingdeVelopmentfactor，jobnaturefactorandbasicpavfactor．organizationalcitizenshipbehaViorisbrokendowninto6vedimensionsincludingalt