中兴防水公司扩张战略分析

《中兴防水公司扩张战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、中兴防水公司扩张战略研究ResearchonExpansiveStrategyofZhongxingWaterproofEngineeringCo．，LtdAbstractFromthebeginningof90slastcenturytotoday,thenationalpolicycontinuouslyencouragestheprivateenterprise’sdevelopment，andourcountry’Spfivateenterpriseshavebasicallypassedthrougllthecourseofgrowingstrongandconformity

2、．Atpresent，theyaredevelopingtothestandardmanagement．Atthesametime，theyarefacingindustry’Sopportunitiesandchallenges．Butregardingthewaterproofindustry，themultitudinoussmallscaleprivateenterprisesconstitutetheindustryCompetitionpattern．Inaddition，thelackingofthelargescaleconformityandthegovernment

3、controllingsystemcoursethattheindustryhasnowell—knownbrandwaterproofenglneeringfirms．Simultaneouslyeachenterpriseallfacesthesamefatalquestionthattheprofitisdroppingandthereceivablesisincreasingsharply．Atthesuchbackgroundofchaoticcompetition，howtobreakthroughownresourcesrestriction，howtOusethemod

4、emmanagementideas，andhowtopromotethecompanytOenterintohigherlevel，arequestionswhicheachsmallscalewaterproofcompanyshouldponder．Thispaperisbasedonthecompanypresentquestions，andonthestrategicmanagementtocarefullyexaminetheextantquestions，todiscoverthequestionsroot，toproposecompany’Sdevelopmentalst

5、rategy．Atfirst，itreviewsthedevelopingrestrictionspotofthecompany，andthenmakesaoverallanalysisfortheexternalenvironmentoftheenterprise，usingthePESTmodelanalyzesthemainfactorsofeconomy，legalregulations，socialcultureandtechnology，whichCaninfluencethewaterproofindustryandcarriesonaresearchtotheindus

6、trycurrentsituation，competitionsituation，developmenttendencyandprospectoftheChinesewaterproofindustry．Theanalysisoftheinternalenvkonmentmainlycentersonfiverespectsofprofessionalability，organizationconstruction，financialability，humanresourcesandtechnicalability，usingSWOTanalysisexpoundsthesuperio

7、randinferiorsituationofcompetitionandthethreatsandthechancesoftheenvironmentfortheZhongxingWaterproofCompany．Onthisbasis，itmakesastrategytypechoiceforthedevelopmentalstrategyoftheenterprise．Becauseoftheabove-mentionedanalysi