中海集运公司华南片区分公司营销策略分析

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1、万方数据英文摘要ABSTRACTAscontainerplayedamoreandmoreimportantroleinshippingtransportationindustrial，theworld’Slinerhasbeenchangedintoanotherway：highloading-unloadingrate，cargo’ssafetyimprovement，standardtransunitmakehandlingwayanddoor—to．doorservicemoreeasiertoachieve．Nowaday

2、s，theinfluenceoflinershippingbecomemuchstrongertotheworld．Hugevesselbuilding，terminalportsassociation，supplychaindevelopmenthavemadethewholelinerindustrialintoonepiece．Astheshippingdevelopmentreachitspeakseasonin2008，thenext6yearsbigshortfallhaschangedtheenvironmentsad

3、lyaccordingly．CSCL(ChinaShippingContainerLinesCo．，LTD)isthetop10carrieroftheworld’SshippinglinerindustrialwhichcontrolbyChinesegovernment．ItsdomainbusinessshallbeChinesecargoexporttransportation．Nowadays，South-China，especiallyforGuangdongprovince，hastakenalmost40％loadi

4、ngamountinCSCLwholeChineseoperation．Basedonthiscircumstance，thisthesis’purposeshallbeveryclearatnow．IfwecananalysethemarketingmanagementinCSCL．Afterimprovingitwhichshallbeaveryimportantreferencetypeforallthelinershippingindustrial．Thisarticledividedinto6partstoexpatiat

5、ethestandpoint．Forthe1stpart，thereasonofwhytomakethisthesisisintroduced．The2stpartcomefromCSCLwhichintroducethelinershipping’Scharacteristic埘tlltheory．The3st，4stand5stpartsarewillingtofindandsolvethemarketingproblemaccordingtoCSCLS．CHN’Sconditionwhichfollowaresultanaly

6、sis．The6stpartismeaningtomakeaconclusionforthewholepassages．Thisthesiscomefromtheexperienceofworkingandthroughthemathematicanalysistofindallocationdistributionproblem，whichshallbethepriorityproblemforCSCLdailymarketingdecisionmaking，thatindicateifthere’Sansuitableanswe

7、rfortheallocationre—assigned．ThemarketingdecisionwayshallclearnotonlyforCSCLbutalsotothewholelinershippingindustrial．KeyWords：Container；CSCL；Marketingstrategy万方数据目录第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1研究背景和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．2国内外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯21．3研究的内容和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5第2章关于集装箱运输与市场营销的相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．72．1集装箱运输概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72．1．1集装箱的