长安铃木品牌a经销商盈利能力提升策略

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1、长安铃木品牌A经销商盈利能力提升策略AdealerofChanganSuzukiprofitabilityPromotionStrategyAbstractChina'sautomobileindustryoccupiesapivotalpositioninthenationaleconomy．By2010，China’Sautomobileindustryrealizedatotalindustrialoutputvalueof4．34trillionyuan，accountingfor6．13％ofthet

2、otalnationaleconomicoutput．Directlyrelatedtotheindustry,employingmorethan4,000people，accountingformorethan12％ofthenationalurbanemployment．Automotiveindustryrevenueof950billionyuan，accountingfor13percentofnationaltaxrevenues．Morethan20％growthrateofChina'sauto

3、mobileproductionandsalesin2011，butwiththesocialandeconomicdevelopment，especiallythedevelopmentoftheautomotiveindustryandthecirculationindustry,themarketcompetitionisbecomingincreasinglyfierce，manydealershavebeenshowingasmallprofitintheautomotivesaleslinkstec

4、hnology．Thesametime，thesocialsysteminChina,theautomotiveindustryandmanyotherindustries，arepolicy-drivenmarket，suchastheCartothecountryside，theenergypolicyofbenefiting，1．6Ldisplacementpurchasetaxrelief,ofrecentyears，Carsalesacertainextent，thegrowthintheleadin

5、grole，butoncethepolicyisover,alargeautomotivesupplymarketgofromhere，ahugeteamofdealerswhethersustainedprofitability?Inthispaper,referenceliteraturerelatedindustriesandtypesofinformation，startIngfromthetheoryofthebasisofthesaleschannels，theintroductionofcusto

6、mersatisfactiontheoryoftheoriginandtheriseoftheautomobile4Sshop，aswellasOurauto4Sshopbasicsituation．Re-byselectingrepresentativeChanganSuzukibranddealers，theautomotiveIndustryPESTanalysis，analysisoflocalmarketconditions，throughtheintroductionofitssales，servi

7、ce，product，organizationalstructure，combinedwithmacroenvironmentSWOTanalysis，toarriveatthedealerneedsfromsales，services，newbusinessdevelopment,humanresources，financialaspectsupgrade．Theautomarketisthemostadvancedserviceconcept，marketingconcept，theconceptofhum

8、anresourcestoenhancetheirmanagementthinking，thelasttwoaspectsofsatisfactionandvendorrelationshipmaintenancestrategytoprotectitsprofitimprovementstrategyCanbestrong，healthyandSO．Throughtheabovean