新型无线手机测试业务的战略分析

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1、THERESEARCHOFNEWSTRATEGYOFWIRELESSMOBILEPHONETESTINGFIELDABSTRACTTheeconomyofChinahasdevelopedoutstandinglyinthepast20years.AsthemainpartofGDP,theTelecommunicationfiledalsohasboomedrecently.Especially,thetechniqueofitstoodonthetopoftheworld.Inall,thepopulationofmobilephonesreachesaround25%ofalla

2、ndtheusersofmobilephonearemorethanofphoneafter2005.Withannouncementof3Gstandard,TD-SCDMA,byChinagovernment,mostofmobilephonemanufacturerswerefacedwithnewchallengeandopportunity:notonlytheyshouldtakemoreeffortsintoR&Dtoworkouttheproductsaccordingtonew3Gstandardbutalsotheyhadtoimprovetheirproducti

3、vitytomeetmarket’srequirement.Therefore,theyturnedaroundtoaskafavorfromtheirtestingequipmentvendortogetvalueaddedserviceatlowerprice.InChina,threemultinationalsmonopolizedthemobilephonetestingservicefield.However,itwasshowedthattheservicevendorsfocusedonsalespromotionofmobilephonetestersandregar

4、dedthepost-salessupportasadditionalmethods.Therefore,theyonlyprovidedcustomersthestandardpost-salesserviceinsteadofspecializedservicetodecreasetheiroperationcost,whichcouldn’tmeetthecustomers’needatall.Basedon‘BlueOcean’theoryandConjointAnalysis,thethesisdesignedthenewmobilephonetestingservicest

5、rategytosolveaboveissueconcludedasfollows:(1)Telecommunicationfield,especiallywirelesstelecommunicationfieldhadachievedoutstandingdevelopmentinChinasince1990’s.Afterthe3Gnetworkwascompletelydeployed,mobilephonemanufacturerswouldbefacedwithnewchallengeandopportunity:theywouldhavetogetupriverservi

6、ceproviders’fullsupporttoupgradetheirtechnologyandimprovetheirproductivity.(2)ThemobilephonetestingservicefieldwasmonopolizedbythreemultinationalsinChina.It’snoteasyforothercorporationstogetaccesstoitbecausethehightechnologyandinvestmentwererequired.However,itwasshowedthattheMobilephonetestingse

7、rvicevendorsfocusedonsalespromotionofmobilephonetestersandregardedthepost-salessupportasadditionalwayalthoughtherelatedfieldhadabrightfuture.Therefore,theyonlyprovidedcustomersthestandardpost-salesserviceinsteadofspecialized