天津航星国际货代公司服务营销组合策略分析

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1、AbstractAsthehi曲developmentofeconomyandinformationtechnology，thecontinuousdeepeningofsocialdivisionoflabor，thereisagreatopportunityforthedevelopmentofoceantransportationforwarderenterprises。However,thereisalsoabigchallengefortheirservicelevelsandstandards．Thatme

2、ans，alongwiththepointofviewofcustomer’Ssatisfaction，StarshippingForwarderhastoadapttotherequirementofthemarketwiththeguidanceofadvanc埘logisticsmarketingtheorySOastosucceedinthefiercecompetition．Firstly,thethesisreviewsthebasictheoriesofservicemarketing，itincludi

3、ngthebirth、concept、characterandpatternofservicemarketingandintroducesthecontentofservicemarketingmixstrategy．Secondly，itincludingtheanalysisofthecharacter，developmenthistory，sortandstatusofchinainteTnationalocearltransportationforwardertradeanddetailedintroducti

4、onoftheopportunityandchallengeaiderchinajoininWTOandtheclientcharacteretc．ThroughrefertoSWOTanalysismethod，thisresearchanalyzesStarshippingForwarder’Sstrengths，weakness，opportunities，threatsintherecentcompetitioninordertosetdownthestratagemtargetandmarketingstra

5、tegyofStarshippingForwarder．Thirdly,combiningwiththebasictheoriesofservicemarketingmixstrategy，thethesisintroducesStarshippingForwarder’Sapplicationtoservicemarketingmixstrategy．Itincludingserviceproduct&pricestrategy、serviceplace&promotionstrategy、servicepartid

6、pantstrategy、servicephysicalevidence＆processstrategyetc．anddetailedexplainingofactualapplymethodtothecompany’Sserviceprocess．Finally,thethesisrecommendstherelatedsafeguardmeasureofStarshippingForwarderontheimplementprocess．Thethesisisapplicabletoenterprisepracti

7、cewiththetheory，it’Sabeneficialexplorationfortheoceantransportationforwarderandtheservicemarketingtheory．ThroughanalysisandexpatiationtotheapplicationofStarshippingForwarder’Sservicemarketingmixstrategy，thewriterhopesthatthethesiscaninfusethemodernIIAbstractserv

8、icemarketingconceptforoceantransportationforwardertradoandgivesomemforenccsandadviccstoothorforwardorenteq)risosSOastopushthewholeimprovcm饥tanddevelopmentofthistrade．