数据挖掘在客户流失预警模型中的应用——基于山东联通3g用户的研究

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1、万方数据鑫!!苤鲎亟±芏』圭鱼圭△＆!!望!!TheapplicationofdataminingincustomerchurnpredictionmodelstudyonShandongUnicom3GusersAbstractAlthoughTheUnicomCorporationhasbeendonealotofworkinStockmarket，eachbranch’Smaintainingactivitiesisstillinthestatusofstagetype、practicetype、irregularlyshapedspots，th

2、eeffectofmaintainingisnotobvious．Inordertomaintainstockwork，weneedtounderstandwhatcustomersneedtomaintain，whichkindofcustomersdeservemaintain，theresourcesneededtomaintainthemostaccuratedelivery，themostvaluablecustomers，therebyimprovingtheSuccessrateofmaintainperformanceandresour

3、ceuse．Dataminingisthewayofanalysisthroughtheknownhistoricaldata，precludetheuseofmathematicalmodelingtoidentifywhichoftheunderlyingmessage，provideareferenceforbusinessdecisions．Withthecontinuousdevelopmentofthistechnologydataminingisincreasinglybeingrecognizedbymorepeople．Shandon

4、gUnicornoperatorsinthelossofcustomerstothetrendofearlywarningintheindustryisanimportantapplication．Atfirst，Iintroducetransfonnationmobileinternetbusinesstransformation，aswellasthethreeoperatorsarefacingtheproblemofcustomerchurn．Secondly，IintroduceSOlileimportantconceptsofdatamin

5、inganddataminingstandardizationprocess，andidescribethealgorithmusedherein，relatedconceptslogisticregressionanddecisiontrees．Third，Iintroducethecorecontentofthisarticle、ImakethelossofthewholeprocessofestablishingearlywarningmodelbyusingModelersoftwareforShandongUnicorntargetusers

6、andIriselogisticregressionanddecisiontreestoestablishtheearlywarningmodelandcomparethetwosummedadvantagesanddisadvantagesofbothsides，eventuallyIusethemethodoflogisticregressionmodelasalastwantingtouse．Finally，foruserstoidentifyhigh—riskwarningputforwardthecorrespondingmaintainst

7、rategyandasummaryofthefulltext．Keywords：churnprediction；datamining；logisticregression；decisiontreesIII万方数据盏垫查芏塑±堂焦迨塞～——旦苤目录独创性声明⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯I摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IIABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯III第l章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1．1选题的背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯11．2研究目的与意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2．1研究目的