申蓝木业公司木塑产品营销策略分析

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1、SHENLANwoodindustryWPCproductionmarketingstrategyresearchABSTRACT：晰ththedevelopmentoftheglobaleconomy,itiSgenerallyahigherdemandonthelivingenvironment．Especially,becauseofthehazeappearsinmanycountriesinrecentyears，peoplerecognizethePM2．5standardisimportantforourlives．Plasti

2、csuppliesareusedforhumanlifesuppliesandindustrialsuppliesastheindispensablematerials．，1m●·一‘lhewasteplasticgarbageareincreasingaroundtheworld．theyarecausingseriousenvironmentalpollution．Manycountriesareworkinghardonallkindsofpollutionintheseyears，especiallywhitepollution，an

3、dhaveachievedsomesuccess．SuchasWood—PlasticComposites(WPC)whichisusingforreplacingsomewoodproducts，theWPCisaplasticrecyclingmaterial，whichismadeoffillingwithwoodpowderorplantfiberinthespecialmachine，afterthematerialsextrudedandpressed，andthentheyCanbeinjectionmoldingtoanymo

4、de．TheWPCisbecomingpopularinthedevelopedcountries．。Incombinationwithinvestmentmanagementtheoryandfeasibilitystudyofdecision-makingmethod，ThisarticleiswrittentostudythespecificproposalsandmarketingstrategyontheWPCproductsfor，nleS删一舢呵WPCCO．，LTD．(SLW)．Firstly,thearticlewillana

5、lyzethewood-plasticindustry’SdevelopmentprospectswhichareonthebasisofthedevelopmentstatusofWPC，thedemandandsupplysituationandthefuturedevelopmentforecasts．ItwillexpoundandprovethenecessityoftheWPCmarketingprojectforSLW；Secondl5thearticlewillusetheSWOTanalysistoidentifythesp

6、ecificmarketexpansionprogramandthetargetmarketsbycombiningwiththemarketsegmentationtheory；Thirdly,thearticlewillidentifytheproductmarketingoptimizationstrategy．Itwillbedescribedbyfourpartswhichareproductionstrategy,pricingstrategy,channelstrategyandpromotionalstrategy；Final

7、ly,theimplementationofsafeguardswillbedetermined．Theorganizationalsecurity,thehumanresourcessupportingandtheinstitutionalandculturalprotectionwillbedescribedclearlyinthisarticle．IIIBythestudyoftheSLW’smarketingstrategy,itcanbetheoreticallyanestablishedcaseforemergingtechnol

8、ogyprojects．Also，byprocessingthemarketingprogramisconductivetothecompany’sfurtherd