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ID:32071564
大小:3.16 MB
页数:56页
时间:2019-01-31
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1、SHENLANwoodindustryWPCproductionmarketingstrategyresearchABSTRACT:晰ththedevelopmentoftheglobaleconomy,itiSgenerallyahigherdemandonthelivingenvironment.Especially,becauseofthehazeappearsinmanycountriesinrecentyears,peoplerecognizethePM2.5standardisimportantforourlives.Plasti
2、csuppliesareusedforhumanlifesuppliesandindustrialsuppliesastheindispensablematerials.,1m●·一‘lhewasteplasticgarbageareincreasingaroundtheworld.theyarecausingseriousenvironmentalpollution.Manycountriesareworkinghardonallkindsofpollutionintheseyears,especiallywhitepollution,an
3、dhaveachievedsomesuccess.SuchasWood—PlasticComposites(WPC)whichisusingforreplacingsomewoodproducts,theWPCisaplasticrecyclingmaterial,whichismadeoffillingwithwoodpowderorplantfiberinthespecialmachine,afterthematerialsextrudedandpressed,andthentheyCanbeinjectionmoldingtoanymo
4、de.TheWPCisbecomingpopularinthedevelopedcountries.。Incombinationwithinvestmentmanagementtheoryandfeasibilitystudyofdecision-makingmethod,ThisarticleiswrittentostudythespecificproposalsandmarketingstrategyontheWPCproductsfor,nleS删一舢呵WPCCO.,LTD.(SLW).Firstly,thearticlewillana
5、lyzethewood-plasticindustry’SdevelopmentprospectswhichareonthebasisofthedevelopmentstatusofWPC,thedemandandsupplysituationandthefuturedevelopmentforecasts.ItwillexpoundandprovethenecessityoftheWPCmarketingprojectforSLW;Secondl5thearticlewillusetheSWOTanalysistoidentifythesp
6、ecificmarketexpansionprogramandthetargetmarketsbycombiningwiththemarketsegmentationtheory;Thirdly,thearticlewillidentifytheproductmarketingoptimizationstrategy.Itwillbedescribedbyfourpartswhichareproductionstrategy,pricingstrategy,channelstrategyandpromotionalstrategy;Final
7、ly,theimplementationofsafeguardswillbedetermined.Theorganizationalsecurity,thehumanresourcessupportingandtheinstitutionalandculturalprotectionwillbedescribedclearlyinthisarticle.IIIBythestudyoftheSLW’smarketingstrategy,itcanbetheoreticallyanestablishedcaseforemergingtechnol
8、ogyprojects.Also,byprocessingthemarketingprogramisconductivetothecompany’sfurtherd
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