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1、企业社会责任越多的企业,企业竞争力相应会越高;虽然承担企业社会责任会增加当期的企业成本,但从长期来看,会提升企业竞争力。最后,作者依据本文得出的结论给予企业如何构建企业社会责任来提升企业竞争力提供理论参考和合理化对策。关键词:企业社会责任;企业竞争力;实证研究II万方数据AbstractSinceenteringthe21stcentury,underthecompetitionandthewaveofreform,thetraditionalmanagementphilosophyisfacingseverechallenges.Moreand
2、moreenterprisesandmanagersarepayingattentionstoanddiscussingthecorporatesocialresponsibility.Althoughthebusinessactivitiesofenterprisesisakindofthemicro-economicactivities,itcannotbeseparatedfromoverallenvironmentofsocialeconomy.Inrecentyears,theuglyphenomenawithoutexceptiona
3、redrivenbyshort-terminterests,onlyfocusontheirprofittarget,thepursuitofprofitmaximization,andlackofsenseofresponsibilityfortheotherstakeholdersandsociety.Theglobaleconomyintegration,resourceshortages,environmentaldestructionandotherproblemsputforwardseverechallengestotheenter
4、prisesandgovernment.Therefore,toestablishanewmanagementideaandconductsystematicmanagementofcorporatesocialresponsibility,hasbecomeaserioustask.Enterprisesshouldrealizecoordinationandbalanceoftheenterpriseandtheexternalenvironmentthroughcultivatingtheconceptofcorporatesocialre
5、sponsibility,furthertoachievetheoveralladaptabilityandenhancethecompetitivenessoftheenterprise.Itistheonlyroutewhichmustbepassedduringtheprocessofenterpriseoperationandmanagement,togetridofthelowleveloperation,putanendtohappentheshort-termbehavior,andobtainthelong-termdevelop
6、ment,whichisalsoacomprehensivedevelopmentstrategystandingonahigherlevelandradiatingawiderrange.Withtheglobalizationofeconomy,rapidincreaseofproductivity,thecompetitionbetweentheenterprisesembodiesmoreandmoreinenterprisecompetitiveness.Thestrengthofthedomesticenterprises’compe
7、titivenessreflectsandrepresentsthecountry'soverallcomprehensivestrengthtoalargeextent.Moreandmorescholarsandbusinessleadersbegantopayattentionstocontentandevaluationsystemofenterprises’competitiveness.Formingandstrengtheningtheenterprisecompetitivenessandachievingsustainabled
8、evelopment,shouldbeendlesspursuitofanenterprise.However,inordertoach