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大小:2.31 MB
页数:55页
时间:2019-01-31
《内蒙古电信光纤薄覆盖小区宽带营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractFibrebroadbandistheinformationindustry,thedevelopmentspaceisoneofthebiggestindustries,thesocialdemandisgrowingrapidly.Thebasisofmyyearsinthecommunicationsindustryandinnermongoliatelecomexpedence,abroadbandopticalfiberforthedevelopmentoftheinnermongoliaandtrendanalysis.Toinnermong
2、oliatelecomisofthinbuildwithfibercommunityforthecontent,fromtheproposedresearchandinnermongoliaandthemeaningofthebroadbandopticalfiberforthedevelopmentofthestatusquo,marketconditionsandmarketing,salesandmarketingstrategyconcretestrategyforafewaspectsofearneststudytoexplorethecell、析mthinf
3、iberopticinnermongoliaforthedevelopmentofthemeaningandmarketingofspecificmethods.Infibrethinplottostartwiththeconstructionoftheinnermongoliabroadbandbusinessproblems,andfuturetrendsintheareacoveredbybroadbandopticalfiberthinrequirements,competitionofstudy.Theinnermongolianareacoveredbybr
4、oadbandopticalfiberthinplotofthemarketingstrategy,researchanddefineopticalfiberforbusinesseverystageofthepricingpolicy.Accordingtothewholebusinessoperationandcharacteristicsofabroadbandandmobileservicestogethertodevelopmethodsandchannelsconstructionandsalesaspectsoftheresearchtoidentifys
5、pecificapproachandcontent.Thestudyoftheinnermongoliatoguidethebroadbandopticalflberofthemarketingofrealguidingrole.Keywords:Broadbandservices,Thinfiberopticcovered,MarketingStrategic,MarketingstrategyII目录绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1第一篇内蒙古地区宽带业务发展分析⋯⋯⋯⋯⋯⋯⋯⋯⋯..:⋯51.1宽带网络发展的历程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51.1
6、.1我国互联网发展历程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51.1.2我国互联网产业规模⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51.1.3我国互联网发展特点⋯⋯⋯⋯⋯⋯⋯⋯⋯..⋯⋯.61.2宽带业务综述⋯.‘⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..61.2.1宽带(接入)技术简介⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.61.2.2宽带应用发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯71.3内蒙古地区宽带业务发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.81.3.1内蒙古宽带业务发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..81.3.2内蒙古电信光纤宽带发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯10第二篇内蒙古电信光纤宽带外部营销环境分析⋯⋯⋯⋯⋯⋯⋯⋯152.1宏观环境分
7、析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.·⋯⋯⋯.152.1.1政治法律环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..152.1.2经济环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯162.1.3人文环境⋯.i⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.162.1.4技术环境⋯⋯⋯⋯⋯⋯⋯⋯.+⋯⋯⋯⋯⋯⋯..172.2需求分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯192.2.1对多媒体需求的内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..192.2.2需求规模⋯⋯⋯.:⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.202.2.3需求特点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2l2.3竞争分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯222.3.1
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