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1、AbstractABSTRACTUnderthebackgroundofmodernsociety,andthedevelopmentofenergyeconomyareinseparable.AndChineseasanenergypower,andalsolaidasolidfoundationforitsrapideconomicdevelopment.Especiallythedevelopmentofcoalchemicalindustrytobeveryinfluential,ledtothepromotionofthedevelopmentofcoki
2、ngindustryanditsrelevantandrelateddownstreamproducts.Becausetheenterpriseintothecokingindustryandothercoalchemicalrelatedareasofrelativelylowbarrierstoentry,thenumberofenterprisesislargebutgenerallysmallerscale,competitionpatternismorechaotic,mainlytheproductionofextensiveenterprises.T
3、othisend,hasbroughttheenormousproblemsforthedevelopmentoftheindustrynorms,butalsocausedawasteofenergy,manyobstaclestothehealthydevelopmentofcoalchemicalindustry.Thestatehaspromulgatedaseriesofmacro-controlmeasuresandpoliciesinthisfield,withthenormsofbehaviorintheindustryproductionandma
4、nagement.Atpresent,therapiddevelopmentofChineseeconomy,theincreasinglyfiercemarketcompetition,inthefaceoftightmarketsupplydemandrelations,KailuanZhongruncoalchemicalindustrylimitedcompanyinordertoobtainbetterdevelopment,alsoreflectsonsomeproblemsofitsown,Theactualproductionandoperation
5、statusofthispaperonthebasisofthecompany,toprovidethereferenceopiniontoenhancethedevelopmentstrategyofKailuanZhongrunCoalChemicalIndustryCo.ltd..Firstofall,themainrelatedtheorydevelopmentstrategysummed,mainlyhasdiversifiedformatsMeyerandotherscholarsofthecorecompetencetheory,JamesF.Moor
6、eproposedDavidJ.Collinsselectionstrategy,andtheCynthiaA.Motgomeryintegrationgrowthstrategyetc..Secondly,thedevelopmentsituationofKailuanZhongrunCoalChemicalCo.Ltdisanalyzed,existingmainlyincludethebasiccircumstance,thecompanyissuesetc..Then,theKailuanZhongruncoalchemicalindustrylimited
7、companyfromtwoaspectsofinternalandexternaldevelopmentstrategyofthecompanyforenvironmentalanalysis.Amongthem,theinternalanalysisincludesthefollowingaspects:finance,humanresources,productionandmanagement,thecompanyresources,corecompetenceandsoon,inadditiontointernalfactorsevaluationmat
