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1、-哈尔滨工业大学工商管理硕士学位论文AbstractAsanimportantpillarofChineseeconomy,constructionindustryis
expectedtomaintainagooddevelopingmomentumindomesticconstruction
marketforalongtimeandthusofferanexternalenvironmentforthegrowthof
constructionenterprises,onthemeantime,theint
2、ernationalmarkethasgreater
attractionforourcompany,Itisexpectedtocontinuepastthegooddevelopment
momentum,However,withglobaleconomyintegrationandthedevelopmentof
politics,economy,society,scienceandtechnology,theyhavetofacemoreand
moreintensecompetitions.Theref
3、ore,totheHrbpowerengineeringcompany
limited,anationalexcellentconstructionenterprise,apressingsteptobetakenis
toidentifyexternalandinternalenvironmentsandmakeeffectivemanagement
strategiestosurvivethedrasticcompetitionandgrowstronger.Forthispurpose,
thispaper
4、combinesthetheoryandmethodofstrategicmanagementwith
industrialcharacteristicsofconstructionenterprisestogiveanin-depthstudyon
thedevelopmentstrategyoftheHrbpowerengineeringcompanylimited.By
analyzingthechangesofitsexternalindustrialenvironmentanditsinternal
r
5、esources,thispaperisintendedtohelppositiontheenterprise’sdevelopment
strategyandprovidereferencesforotherconstructionenterprises.Thispaperprovidesasystemicanddetailedanalysisofinternalandexternal
environmentsoftheHrbpowerengineeringcompanylimited.usingSWOT
me
6、thod,andidentifiesitsinternaladvantagesanddisadvantagesaswellas
externalthreatsandopportunities.Thoughtheanalysisofindustrialthispaper
comestotheconclusionthatconstructioncompaniesfacethroat-cutting
competitionamongthemselves,andthatthelinkthecompanyispositio
7、nedat
todayisengineeringconstruction,whichrepresentsthelowestprofitabilityacross
thevaluechain.Thedevelopmentstrategyofthecompanywillbedividedinto
differenttype.However,integrationshouldbetakenonasastrategyforfurther
development.TheHrbpowerengineeringcompanyl
8、imitedboastsstrong
constructioncapability,advantageinbrandandscale,goodcustomerrelation
resources,andtheabilityofintegratingexternalresources.Theseadvantages,
alongwithvaluableopportunity
