基于银联商务的银行卡收单市场分析

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1、ABSTRACTTheThirdPartyPaymentindustryincreasesveryfastinthepastdecadeinChinaandchangeseveryone’sdailylife,thoughitisgrownveryslowlyandhasashorthistorycomparingwiththeforeigncountries.BecausetheThirdPartyPaymentisanemergingindustry,lotsofenterprises,includingtelecommunicationsserviceoperators,com

2、mercialbanks,andnon-financialinstitutions,haveevolvedin.Disordercompetitionoccurswithoutsupervisionfollowingfiercecompetitionamongthesepaymentcompaniesinchina.Currently,inthechaoticmarketing,domesticenterprisestakethetaskimmediatelyandmakemeetofusersneedsandinnovateproducts,whichnotonlyhelpenha

3、ncethecorecompetitivenessofenterprisesbutalsokeepdevelopmentinfaircompletionmarket.ChinaUMSisthelargestagencyoftheThirdPartyPaymentbusinessinwhichthedomesticbankcardacceptanceindustry.Beingthefirstgroupcompanyofenteringthefieldofpayment,themainbusinessofChinaUMSisthebankcardacceptance.Withrapid

4、developmentinrecentyearsandfiercecompetition,ChinaUMSisconstantlylookingforotherprofitpointofgrowth,includingsomeinnovationprojectlikemobilepayment,internetfinanceandconveniencepays.ChinaUMSconstantlyislookingfortheirshortageandrevisingit,aimingatbeingthelargestcomprehensivepaymentproviders.Thi

5、sthesisismainlysummarizedtheThirdPartyPaymentusingrelevantmarketingtheoryandreferences.Withanalyzingtheinternalandexternalenvironmentandresource,thethesisworksatdevelopingthecompany’sfutureandmarketingstrategybasedonChinaUMSbusiness,withagoalofbuildingsustainable,stableandhealthydevelopmentenvi

6、ronmentandguidingtheseenterprises’strategyandfuturedevelopment.Keywords：ThirdPartyPayment;Bankcardacceptance;Marketingmanagement;Strategymanagement;ChinaUMS万方数据目录第一章绪论..................................................................................................................11.1研究背景......

7、.............................................................................................11.2研究目的和内容.......................................................................................11.2.1研究目的.............................