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ID:32054269
大小:4.30 MB
页数:72页
时间:2019-01-31
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1、Abstr'actAbstractWithChina'sMBAeductioninthedevelopmentprocessinfullswing,MBAtrainingschoolsinquantityandsocialinfluenceisalsoincreasing.Thecurrentcandidateswillingtochoosemoreformal,qualifiedMBAtrainingschoolstohelpthemtostudyforexam,whichnotonlyCanurgethecandi
2、datescontinuitytolearn,butalsohelpthemtosavemostofthetimeforspecifictraining;Atthesametime,manyMBAadmissionsinstitutionswillfocusonrecruitingstudentsintotraininginschools;SomebrandgoodandstrongabilityofMBAtrainingschoolswillheorganizedalargebrand—namecollegesorM
3、BAtoureventeveryyear,designedtohelpcandidateslearnmoreabouttheMBAdetailsoftheinstitutions,whichmakethemtochoosetherightinstitutionstomeettheiractualneedsandachievemaximumvalueoflearningMBA.FacingtheMBAtrainingenormouspotentialandtherisingindustrycompetition,HuaZ
4、hangMBAtrainingschoolsfreelythroughbuildingthecompetitionstrategytomeetthemarketdemandandCancreamacompetitiveadvantage,togetmoremarketshare,andcreatemorevalue,befreelyschoolessentialproblem.Competitivestrategydevelopmentisinseparablefromtheobjectiveenvironment,i
5、ndustryenvironment,andcarefulanalysisoftheirownability.ResearchdataaccurateenoLlghandmoreconducivetoenterprisedevelopfeasiblecompetitionstrategy.Thefirstchapterintroductionpartpresentsthebackground,issues,significanceandmethods,andsummarizesthecontentsofthestudy
6、,presentedresearchframework;ChapterIIreviewedthetheory,strategictheory,theoryofcompetitivestrategy,corecompetencetheorywhilefartherinformationontheenvironmentalanalysistools,including:PESTanalysis,fiveforcesmodel,enterpriseresourceanalysis;ChapterⅢfromallobjecti
7、vepointofview,analyzingthemacroenvironmentofthetrainingindustry,andindustryenvironment,including:trainingindustrystatusanddevelopmenttrendofanalysisandtestmarketanalysisofMBAcounseling;ChapterIVgroomstheschoolMBAcorecompetitivenessforanalysis,thisarticleintroduc
8、edthedevelopmentofHuaZhangMBAtrainingIIIAbstrectschools,thenanalysesitsresourcesandcompetence,andf'mallysummarizedusingSWOTanalysistheschoolMBAstrengths,weaknesses,op
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