河北省石油化工设计院有限公司转型战略分析

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1、万方数据093025644任彦林*Ⅱ北省“油化T设计院有限公州转型战略研究AbstractToapetrochemicalengineeringdesigninginstitute，itisarigorouschallengetodealwithcompetitionofinternationalenterpriseswhichhaveperfectmanagementstructures，advancedtechnologiesandadvancedmarketingstrategies．Thebusinessenterpr

2、ises’adoptingtofacecompetitionanddevelopmentbecomesthedecisivefactorthatwillexistanddevelopnowadays．AccordingtoPECHDI’Sindustrialcharacteristicsandstrategyresourcestoestablishtransformationstrategyinkeepingwithexistanddevelopmentandmatchedhumanresourcestrategyandent

3、erpriseculturestrategytoformitscorecompetitivepoweristhemainlypurposeofthisarticle．Thisarticleisbasedonthestrategymanagementtheorywithindustrialcharacteristicsandresourcesasthecore．Thetheoryisstartingfi'omindustrialcharacteristicsandenterpriseresources，viaanalyzingi

4、ndustrialcharacteristicsandenterpriseresources，toknowthecharacteristicsoftheoriginalindustryandthetargetindustryoftransformationandtodeterminethedirectionandpossiblewayoftransformationandrequirementformatchedstrategy，SOastodeterminethetransformationstrategysuitablef

5、orthefirm’Sdevelopmentandmatchedhumanresourcestrategyandenterpriseculturestrategy．Askingthistheoryasthelogicmasterstroke，bytherealstatusofPHCHDI，Thisarticleiswritingtounderstandthecompanynatureresources，analyzingthemainstrategicresources，searchingthestrategiccapabil

6、ity,judgingwhetherholdingcoreCompetitivenessaswellastheanalysingforthewholeindustrialfactors．Accordingthestudytoclearthefeaturesoftheexternalsurrounding，andtoidentifytheremainingopportunitiesandthreat，inordertocertifythenecessarilyforenterprise’Sstrategytransition，b

7、asedonwhich，todesignawaytocompany’Sstrategytransition．BythewayofstimulatingthePrinciple，Maincontent，Procedure，Executionofthestrategytodefinethetargetofthestrategytransitionandestablishtheexecutionandcontrolsystem，finally,inordertorealizethegoalofthestrategytransitio

8、nofthecompany．ThearticledescribesthewholeprocessofstrategictransformationtoengineeringcompanyforPECHDIasasmallandmediumsizedpetrochemicale