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1、山东理工大学硕士学位论文ABSTRACTABSTRACTThemainproductionofSDLXmonitorandcontrollimitedcompany,whichwas
foundedin1995,isthesafetymonitoringandcontrolequipmentsformining.Becauseof
therichexperiencesinproduction,stablecustomerresourcesandadvancedtechnology,the
companyhaveace
2、rtainmarketshare,andmaintainagoodbusinessrelationshipwiththe
largeandmedium-sizedcoalenterprisesinsideandoutsidetheprovince.Withthenational
attentiontocoalmineproductionsafetyandthedevelopmentofcoalminesafety
monitoringtechnology,agrowingnumberofresearchinstitu
3、tesandcompaniesaddedto
coalminesafetymonitoringequipmentindustry.Thecompetitionbecomingincreasingly
fierce.Asthemarketdemandincreasing,however,thecompanygraduallyrevealedarange
ofproblemssuchassloweddevelopmentandbusinessatrophyinthedevelopingprocess.
Changesin
4、marketandnon-optimizedinternalresourcestogetherleadthecompanymust
obtainanewimpetustothedevelopmentthroughtransformation.Basedonthetheoryofstrategymanagement,especiallythetransformationstrategy,
thisstudyononehand,fromtheinternalenvironment,analyzedthebasicsitu
5、ationof
enterprises,resourcesandcapabilitiesaswellascorecompetence,pointedoutthestrategic
advantagesanddisadvantage;ontheotherhand,fromtheexternalenvironment,through
PESTAnalysisModelandMichaelPorter'sFiveForcesModeltoanalyzethemacroand
industryenvironment,expl
6、oredthestrategicopportunitiesandchallengesofthecompany.
Atthesametime,usetheIFEmatrixandEFEmatrixtomakequantitativeanalysisand
evaluationoninternalandexternalenvironment,respectively,tomakesurethatthe
transformationisnecessaryandfeasible.Thenproposedalternative
7、strategiesthough
takingadvantageofstrategicpositioning.Thecompany’stransformationneedtocarryonfromthreeaspectsofstrategic
transformation,comprehensiveadjustmentofproducts,andthechangeoffamilytype
managementmode.Selectedthetransformationonproduct,technology,mark
8、et,
organizationandmulti-strategyasthealternativestrategies.Inordertomakearealisticand
feasiblestrategy,thisstudymadequalitativeandquantitativeanalysisonfivekindsof
alternat
