东风燃气公司的发展战略分析

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1、华中科技大学硕士学位论文：：：=====：：===：：：：=========================================AbstractWiththeaccelerationandintensificationofglobalizationandthemarketmaturityinChina，DongFengGasCompanyisfacedwithfiercecompetitivepressuresbroughtaboutbytheprimary。auxiliarybusinessseparat

2、ionandmanagementsystemreformofhugestate’ownedenterprise．BeinganenergycompanybasedOntheundergroundofenterpriseservessociety,DongFengGasCompanyhastoadapttothemarket．orientedconceptsandmentality,toadjustitsexistingstrategy,toconstructmodementerprisesystemandtoenhan

3、ceitscorecompetenciesSOastoachievesustainabledevelopment．Inthebeginning，thisarticlefirstlyreviewstheprocessofoverseasanddomesticgasbusinessdevelopment．Secondly,theauthoranalyzesthecurrentsituationofdomesticgasdevelopingandgasenterprisessystemreforming,andidentil

4、yingthoseexistingproblemsandissuesofstrategicmanagementofgasenterprisesinChina，SOastoaddmuchpertinencetothisstudy．Thearticlereviewstheevolutionofstrategy—relatedtheories，suchassustainabledevelopmenttheory,andanalyticaltoolsasSWOTMatrixandPorter’SFiveForcesModel，

5、anddemonstratestheimportanceofstrategicmanagementinthecontextofthecorporatesetting．Basedontheanalysisofoperatingenvironment，advantagesandweaknessofDongFengGasCompany，thispaperdirectsitsexistingproblemssuchasout—of—dateoperatingmentalityanddeviationofenterprisecu

6、lture，abovealllackoffinancialassistancefromShiYancitygovernmentandofgasrationfrom“west—to—east”gasproject．Focusingontheseproblems，thearticlepointsoutthenecessityandimportancetoadjustthestrategycurrentlyinuseandputsforwardthefollowingrecommendation：firstly，recons

7、tructoperationsystemandbreakthetraditionalsingle—businessstructuretoengageindiversification．Secondly,broadenthemanagerialpeople’svisionandmentalityandadoptmarketing—orientedoperations．Thirdly,strengthenthehumanresourcesmanagement；andfourthlysetupnewsystemfortech

8、nologicalinnovation．Fifthly,buildaspecialsafetycultureandservicecultureofgasbusiness．Finally,establishmanagementinformationsystemSOastoraisethecorecompetitiveness．Key