中裕燃气公司发展战略分析

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1、华中科技大学硕士学位论文AbstractZhongyuGasLimitedCorpisaforeign-investedcorporationdealinginthemainbusinesscitygasprojects．whichislistedontheHongKongStockExchange．Inrecentyearstakingthecountry'spoficyadvantagesforthedevelopmentofgasindustry,payingcloseattentiontomanagementandstrongmarket，t

2、hiscompanyhasmadesignificantprogress．Asenterprisesare缸cdwithfiercecompetitioninthemarket,thecompanyisnowatacrucialperiodforthesurvivalanddevelopment,andhasencounteredmanyproblemsintheprocessofproduction,operations，anddevelopment．Advancingintheprocessofdevelopment,howtomakeuseof

3、theirownadvantagesandseizetheoppommitytodeveloprapidlybecometheproblemsthatneedurgentsolution．Undertheguidanceofmodernstrategymanagementconceptandtheoreticalfruit，andapplyingthegeneralmethodologyofenterprisestrategystudy，thispapermakesasystematicandintegralanalysistobothexterna

4、lenvironmentsandinternalconditionsconcerningourcountry’sgasfranchisesystemanddemonstratesthenecessityofmunicipalutilityindustryreform．Firstly，fromtheanalysisofpolitical，economic，cultural，tradeconditions，industryvaluechainandcompetitionsituation，thispaperanalyzesthechancesandthr

5、eatensbroughtbytheexternalenvironment；secondlyanalyzestheinternalfactorsfortheadvantagesanddisadvantagesofthecompanyfromtheaspectsofhumanresources，productionandoperations，marketing，financialmanagement，competitiveedgeetc；thirdly,byintegratingextemalenvironmentandinternalfactorsa

6、ndmatchingSWOTmatrixtocreatecomprehensiveanalysis，thispapermakesclearboththeopportunitiesandthreatsandtheadvantagesanddisadvantagesinthecompetitiveenvironment．Onthisbasis，itdrawsthreestrategicoptionsandthroughcomparingtheadvantagesanddisadvantagesofthem,thispaperdeterminesaprat

7、icalstrategyforthedevelopmentofZhongyuGasCo．Ltd；andfinally,expoundsthegoalsandstrategiesforthestrategyimplementationfaculties，and儿华中科技大学硕士学位论文exploitsusefulcompanystrategiesandimplementations．Thispapergivesadvicesonthestrategicplanningforthiscompany,pointsoutthemethodsandconten

8、tofthestrategicevaluation,andformulatesastrategicplanf