促销员的岗位胜任力评估分析——以服装行业为例

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1、AbstractCompetencyasadistinctionexcellentperformanceofindividualability，itisoneofthehotissuesfornearlyfourdecadesresearchinthefieldofmanagement,psychology,humanresourcesmanagementandotherdisciplines．Intheeconomicglobalizationofscienceandtechnologydevelopmentinthe21stcentury,theinternationaleconomi

2、cstructurehasalsoundergoneearth—shakingchanges，moreandmoreserioushomogenizationofgoods，today'sincreasinglycompetitive，wemustestablishthecompany’Sbrandimageandexpandmarketshare，improveeconomicefficiency,tocommunicateeffectivelyguidethecustomerstoreintheterminalbecomesquitecriticaltopracticemoreandm

3、orestudieshaveshownthatexcellentstaffandemployeesinthesamejobsandworkenvironmentresultswillvarygreatly,salesjobperformanceinparticular,toidentifythosemostsuitableforthecompany’Ssalessta任,isamodementerpriseworthyofstudycriticalworkalsoindividualemployeesbasedontheevaluationoftheirwork．Createajobcom

4、petencymodeloftheenterpriseandindividualemployeeshaveagreatsignificanceRetailisahi曲degreeofcustomercontactindustry,undertheguidanceofthemodemmarketingconcept,thepromotersofthevariousdriversofcustomervaluehasadirectimpact,westartwiththepromotersoftheconnotationofdefinedcharacteristics，jobanalysisto

5、startwithpromotersofenterprisesintheglaSS—rootslevelpositionsin-depthanalysisonthebasisofscientifictheoryasagIlidetocompetencytheory,managementtheory,servicemarketingtheory,statisticaltheoryandthetheoryasabackground，leadstotheprimarysalesofChineseenterprisesofthecompetence，anddesignedaccordingtoth

6、eenterpriseserviceterminalPromotionsforcecompetenttable，inordertoestablishtheChineseenterprisesgrassrootspromotionalstaffcompetencymodel．Thepaperisdividedintosixparts．Thefirstchapterintroducestheresearchbackground,themaincontent,researchmethodsandpurposeandmeaning,aswellaspromotersofthetheoryandwo

7、rktheory．Thesecondchapterfocusesoncompetencytheoryandmodelconstructionmethodsandprocessesofthecompetencymodelandjobmatchingtheory．ChapterSurveyandAnalysis：questionnairedesignanditsfundamentalbasis，samplingmethodo