w公司创建服务品牌的分析

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1、InvestigationforWcrop．’ScreationaservicebrandMajor：MBAName：MaGangiieSupervisor：LiKongyueABSTRACTAtpresent，theindustrycompetitionhasbeendevelopedtoabrandcompetitionfromtheinitialproductcompetitionandpricecompetition．Itismoreobviousthatinrecentyearsmoreandmoreconsumersareconcernedabouttheimportan

2、ceoftheservice．Fromtheviewofcurrentdevelopmentpattern，motorcycleindustry,throughajointventureofthewaveofbaptismandthefiercecompetitionatthemarket，China’Smotorcycleindustryhasenteredaneweraofcompetition．Therefore，丘omthepointofviewofbrand—building，tocreateaservicebrandisaninevitabletrend．Tocreate

3、differentiated，andpersonalizedservicebrand，alongwithdevelopmentofthemotorcycleindustry,willbetheinevitablechoice．WCorp．'Shammeratbrandbuildingfortheenduserisunderprocess．ThispaperhasWCorp．’Sfullimplementationservicebrandstrategyformarketingandcreated”Yangyangservice”strategyasthemainlineofresea

4、rch，anddrawtheconclusion，intheeraofmarketeconomygradualmaturity,theimplementationofbrandmarketingstrategyformarketservicesisveryimportantandalsoveryeffective，itisworthallindustriesandenterprisesinthefuture．Themostimportantsignificanceofthispaperisasfollows．Throughthehighlevelofawarenesstheimpor

5、tanceof”servicebrandmarketingstrategy”inthefiercemarketcompetition,makeaproperunderstandingofservicebrandmarketingstrategyandimplementationofthedevelopmenttrendinthemarket．Throughtheservicebrandmarketingstrategyforthegradualformationofenterprise’Scorecompetitivenessandsustainablecompetitiveness

6、．Keywords：Service，Brand，Wcrop目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．ABSTI认CT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯图目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1．1背景与意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．2思路与方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．3内容安排⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．第2章理论简介⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．1品牌的含义和特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．2服务的含义和特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．3服务品牌

7、的创建⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．第3章W公司服务品牌的设计⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3．1W公司行业背景与现状分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3．2W公司服务品牌定位和设计⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．第4章W公司服务品牌推广策略及其效果⋯⋯⋯⋯⋯⋯⋯⋯．4．1服务品牌推广思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4．2围绕用户满意的推广策略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯●-4．3围绕网络建设的推广策略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4．4围绕网点运营为重心的推广策略⋯⋯⋯⋯⋯⋯⋯⋯⋯