3g时代中国移动数据业务竞争战略分析

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1、AbstractIntheafternoononJanuary7，2009，theMinistryofIndustryandInformationTechnologyofthePeople’SRepublicofChinasentoutthreeChina’Sthirdgenerationmobilecommunication(3G)licensetoChinaMobile，ChinaTelecom，ChinaUnicom，signedofChina’Stelecommunicationsindustryentering3Geraformally．Fromt

2、heviewsofthedevelopmentofcommunicationsoperators‘3Gdataservicesintheworld，thedataservices’revenuewasmobileoperators’mainprofitsourcein3Gtimes．Facefiercemarketcompetitionofdataservicesin3Gepoch，Whatshouldmobileoperatorsdoabouttheirdateservices’competitivestrategyinChina?Andexistence

3、whatproblemswhentoimplementthesecompetitivestrategies，howtoadjustalso?Inthispaper,themaintheoriesbasedonStrategicManagement，Marketing，OperationsManagement．Thepaperleamtfromforeignoperators’experienceinthesuccessfuldevelopmentcasesofdataservices．Bythevariouswayofempiricaltest，thetra

4、deexchanges．andspecialinterviews．thepaperobtainedfirst·handinformation．Usinglistingtechniquemethod，comparativemethod，valuechainanalysis，fiveforcesmodelanalysis，SWOTanalysisandSOon，thepaperanalysedpresentsituationofdataservicesinChinaanddevelopedacertainresearchontrendsinthedevelopm

5、entofdataservices．ThispaperappliedrelatedtheoreticalknowledgetOstudyinthefieldofdataservices’competitivestrategyofChinaMobilein3Gtimes，andfoundsomefactorsthatConstraintacompetitiveadvantageofChinamobile’Sdataservice：lackofdrivingforceondataservicesvaluechain，needtoimproveoperations

6、systems，lackofinnovationonthegrowthbusinessmodel，needtoperfectpersonneltrainingandteam-building．Byanalyzingandresearchingonthefieldofcompetitivestrategiesofcommunicationsoperators’dataservicesin3Gtimes，thispaperwillexploreachanneltoimproveall—rounddataservices’competitivestrategyfo

7、rmobileoperatorsinChina．Atthesametime，thepaperputforwardsometime-sensitiveandforward—lookingsolutionsonformulationandimplementationproblemsofChinamobile’competitivestrategyin3Gtimes：tointegratevaluechain，toperfectoperatingsystem，tomakemarketingdifferentiation，tobuildhumanresources．

8、Keywords：ChinaMobile：3GDat