健康管理行业的商业模式创新研究

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1、华中科技大学硕士学位论文目录摘要···············································································································IABSTRACT···································································································II1绪论························

2、····················································································11.1研究背景·································································································11.2研究目的与意义································································

3、·····················61.3国内外研究现状综述·············································································81.4研究内容与研究方法···········································································132健康管理行业现状分析····················································

4、·····················162.1健康产业的兴起···················································································162.2健康管理行业发展现状·······································································182.3国内健康管理行业存在的问题············································

5、··············243健康管理行业商业模式设计的基础分析·············································293.1健康管理行业特性分析·······································································293.2健康管理行业盈利模式分析······························································303.3基于PEST方法的健康管理行业

6、宏观环境分析·······························383.4国内健康管理行业发展SWOT分析·················································444健康管理商业模式案例分析·································································484.1爱康国宾····································································

7、···························484.2“轻资产”经营模式的代表——国康网············································524.3春雨医生·······························································································554.4三种商业模式的比较·····················································

8、······················57III华中科技大学硕士学位论文5健康管理行业商业模式创新思路·························································595.1基于市场定位和产品设计的价值主张创新··················