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1、anddevelopmentplanning;thethirdchaptertotheSanyofbrandcreationpracticetocarryontheanalysis,mainlytothethreedimensionsofbrandcommunicationandbrandmaintenanceinbrandbuilding,brandbuilding;analysisoftheSanyintheprocessofbrandpositioningandintegratedmarketingcommunication
2、theoryonthebasisofthefourthchapter,theSanybrandsuccesstheexperienceandshortcomingsareextracted;thefifthchapter,theSany'sbrandbuildingputforwardtheimprovementproposal.Throughthisstudy,tofurtherimprovetheSanybrandshapingsystem.CreateaSanybrand,becomethekeytodecidetheint
3、ernationalstatusofChina'sconstructionmachineryindustry,intheprocessofbrandbuildinginSany,thecompany'soldcustomerloyalty,satisfactioncanbecontinuedtoimprove.Atthesametime,throughthecasestudyofSanyofshapingthebrand,theimplementationofthedomesticengineeringmachinerycompa
4、ny'sbranddevelopmentstrategy,hasthecertainenlightenmentandreferenceoftheidea,ontheothersectorsofthebrandbuildingalsohasacertainreferencevalue.KeyWords:engineeringmachineryindustry,SanyGroup,brandshaping,integratedmarketingcommunicationIII万方数据目录第一章绪论...................
5、...........................................................................1第一节选题背景及意义......................................................................................1一选题背景..........................................................................................
6、..........................1二研究意义....................................................................................................................3第二节研究内容及方法......................................................................................3一研究内容.................
7、...................................................................................................3二研究方法....................................................................................................................3第三节研究思路和框架结构..................................
8、............................................4一研究思路..........................................................................
