三一集团有限公司品牌塑造案例分析

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1、-------anddevelopmentplanning;thethirdchaptertotheSanyofbrandcreationpracticetocarryontheanalysis,mainlytothethreedimensionsofbrandcommunicationandbrandmaintenanceinbrandbuilding,brandbuilding;analysisoftheSanyintheprocessofbrandpositioningandintegratedmarketingcommunicationtheoryontheba

2、sisofthefourthchapter,theSanybrandsuccesstheexperienceandshortcomingsareextracted;thefifthchapter,theSany'sbrandbuildingputforwardtheimprovementproposal.Throughthisstudy,tofurtherimprovetheSanybrandshapingsystem.CreateaSanybrand,becomethekeytodecidetheinternationalstatusofChina'sconstruc

3、tionmachineryindustry,intheprocessofbrandbuildinginSany,thecompany'soldcustomerloyalty,satisfactioncanbecontinuedtoimprove.Atthesametime,throughthecasestudyofSanyofshapingthebrand,theimplementationofthedomesticengineeringmachinerycompany'sbranddevelopmentstrategy,hasthecertainenlightenme

4、ntandreferenceoftheidea,ontheothersectorsofthebrandbuildingalsohasacertainreferencevalue.KeyWords:engineeringmachineryindustry,SanyGroup,brandshaping,integratedmarketingcommunicationIII-----------目录第一章绪论.....................................................................................

5、.........1第一节选题背景及意义......................................................................................1一选题背景....................................................................................................................1二分析意义......................................................

6、..............................................................3第二节分析内容及方法......................................................................................3一分析内容....................................................................................................................3二分析方法.

7、...................................................................................................................3第三节分析思路和框架结构..............................................................................4一分析思路............................................................