联通sd分公司“聚类客户”营销策略-研究

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1、山东理工大学硕士学位论文ABSTRACTcompetitivenessoftheSDUnicomexistingproducts,effectivelycopewiththemarketcompetition,andthusimprovetheSDUnicom'soverallbusinessrevenueandprofit.Keywords:ClusteringOfCustomers;Competition;4PMarketingTheory;StrategyImplementationIII山东理工大学硕士学位论文目录目录摘要.......................

2、.............................................................................................................IABSTRACT..........................................................................................................................II目录...............................................

3、...............................................................................IV第一章绪论........................................................................................................................11.1研究背景.............................................................................

4、.....................................11.2市场营销相关理论综述.........................................................................................21.3研究意义.................................................................................................................31.4研究思路......................

5、...........................................................................................3第二章SD联通客户群分类管理现状..............................................................................52.1集团客户定义及分类............................................................................................

6、.52.2聚类市场定义及分类.............................................................................................72.3集团客户管理组织架构.........................................................................................8第三章SD联通聚类客户市场营销环境分析.............................................................

7、...103.1宏观环境分析.......................................................................................................103.1.1政治环境....................................................................................................103.1.2经济环境...............