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1、武汉理工大学硕士学位论文AbstractUnderthispaperbasedonexperiencemarketingbrandshapingdesignandanalysisasthemainline,focusingonexperiencemarketinginthesensoryexperiencemarketing","emotionalexperience"marketing,experiencemarketing"thinking"and"experiencemarketing","relatedexp
2、eriencemarketing"fiveorientedtothedesignofthebrandshaping,with"library"smellperfumebrandbrandshapingdesignasthemainresearchobject,analyzingtheexperiencemarketingstrategyinthebrandshapingtheuseof,itsundertheexperiencemarketingbrandshapingdesign.Basedonexperience
3、marketingbrandshapingdesignhowtobettershapedesignservicesforthebrandasthebreakthroughpoint,fromthecurrentgeneralproblemsexistinginthegeneralbrandofshapedesign,putforward"toshapethebrandimagethroughtheexperiencemarketing"conceptand"brandexperience"and"theexperie
4、ncebrand"marketingadvice.Researchwith"toshapethebrandimagethroughtheexperiencemarketing"concepttoguidethebrandshapingdesign,includingitsbrandawarenessandproductpropertiesofthecognitivefunctionofcognitive,characteristicsofcognitive,etc;Andthroughtheanalysisofthe
5、experiencemarketingarchitectureresearch,establishasensoryscienceandhumanscience,humanemotionsandhumanthoughtandaction,andassociatedonthebasisofexperiencemarketingunderthebrandshapingdesigntrainofthought,toguidetheenterprisebrandismorescientificandreasonable.Ago
6、odexampleforthelibrary"smell"brandundertheexperiencemarketingbrandshapingdesignisanalyzed,andforotherbrandshapeinnovationputforwardconstructiveSuggestions.Paperusesexperiencemarketingtheorytoanalyzethe"sense","emotion","thinking"and"action"and"link"experiencema
7、rketingtobrandshapingstrategyanddesignpractice,reflectsthesensoryexperiencemarketingintegrationsuchasvisual,hearing,touch,smellandtastesensation,andemotionalexperiencemarketingcatchthemosteasilyperceivedpartofthebrand,assembledbrandcharacteristics,brandculturec
8、reativity,purchaseofenvironmentalelementssuchasexcitation,induce,attractconsumerstothink,act,andassociatedofbrand,deepentheconsumerII万方数据武汉理工大学硕士学位论文memoryofproductsandbrand