基于区域品牌的安徽省优势农产品发展对策.研究

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1、AbstractAnhuiProvinceisanimportantagricultureprovincewhichhasrichagricultureresources．anditiSthecountrv’Sconstructiveprovincewithproperecologicaldemonstrationofpriority．ItCallbesaidthatAnhuiagriculturehasthepivotalstatusi11thenation．However．aftereconomicglobalizationacce

2、Ierating。ioiningtheWTOandtheruraleconomicorganizationalreformationandthea2riculturalproductbuyer’Smarketformsaswellastheagriculturalproductcirculationchannel’Sprofoundtransformationgradually，Theagriculturalproductbrandquestionarousespeople’Swidespreadinterestmoreandmore÷

3、腑ethertOmakethebrandwithhighmarketreputation．whichhasbecomethekeytoenhancestheAnhuiprovinceagriculturalproductcorecompetitivepower,alsotoexpandtheagriculturalproductexport?aswellasparticipateinternationalcompetition．itiStheonlywaytOaccomplishthegoalwhichiSAnhuiprovincewi

4、llbecometheadvancedprovinceinagriculture．However．comparedtOthegoodagriculturalresourcesinAnhuiprovince．agriculturalproductsbrandmanagementinAnhuiisrelativelybackward．thea_oricultureresourcesadvantagescannotbechangedintoeconomicadvantage．whichresultinthebackwardoftheovera

5、lllevelofeconomic．Theproblemsofagriculture．ruralareasandfarmersaremereandmoreserious．Inviewofthis．thispaperusetheproductionefficiencyofcomparativeadvantageindex(EAI)，comparativeadvantageofscaleindex(S触)andcomprehensivecomparativeadvantageindex(AAI)toanalyzetheadvantageso

6、fagriculturalproductsinAnhuiprovince．andmaketheseadvantageagriculturalproductsasresearchobject．Throughdiscussingthetheoryofregionalbrand，marketingtheory,thetheoryofcomparativeadvantage．industryeconomicstheory,asweIlasthematerialretrievaIandpracticalresearch．usingthetheor

7、ydiscussionandcaseanalysis、staticanddvnamicanalvsis．thispapermakesananalysisofregionalbrandconstructionofadvantageagriculturalproductsinAnhuiprovince．andatiastputsforwarddevelopmentpatternandrelevantcountermeasures．ThemeaningofthispaperiStOprovidereferenceandguidanceford

8、evelopingadvantageagriculturalproductsbrandandthecompetitiveabilityinAnhuiprovince!aswellaspromoteagric