贵州中烟的工商协同营销体系构建分析

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1、AbstractWiththechangesofthecconomicsysteminChina，thetobaccoindustryhasalsoexperiencedrelateddevelopmentandchange．Atpresent，theindustrystructurehasbeensubdividedintothreeparts，amongwhichtheindustrialenterprisesareinthemaincompetitiveentities，themunicipalcommercialenterprisesaremarketingenti

2、ties，andcigaretteretailcustomersarebusinessentities．AlthoughthefreeretailcustomersarenotworkingfortobaccoindustryOrtobaccocompany,theydoplayanimportantroleinthedevelopmentoftobaccoindustryasawhole．CompetitivenessoftheindustrycannotbeultimatelyimprovedwithoutatripartitefoITn：thecommunityofi

3、nterests，thesystemwithCOmPlementaryresources，audnetIV0rkwithSharinginformation．Thispaperaimstoelaboratethemarketingsystemoftobaccoindustrybothathomeandabroad，withthehelpofliteratureanalyticmethod．Currently,thetobaccoindustryisinastagewherenetworkconstructionofcigarettesalesisreadytobecompl

4、eted．Firstly,thebrand—buildingindustryshouldbeenhancedtoimprovethewholetobaccodevelopment；secondlNmarketingnetworkbusinessmusthaveitsmutualbenefits：thirdly,moreprosperouscoverageisexpectedtobeachievedbyretailcustomers．Althoughthosethreeaspectsinthiscontextholddifferentpositions，theyarework

5、ingasacommunityofinterestswiththelinkofcigarettebrands．Tripartitecollaborationareencouragedtobuildbigbrands，becausethebirthofbigbrandsisconducivewhichhasitsadvantagesmtheconqn30ninterestsofthethreeparties，insafcguardingtheinterestsofconsumersandnationalinterests，andincomprehensiveompetitiv

6、enessofChina’Stobaccoaswell．Analysedfromthepointofmanagementinsupplychain，itisclearthatindustrialenterprises，commercialenterprisesandretailcustomersareessentiaIrolcsthroughouttheentiretobaccoindustrychain．Meanwhile，collaborativemarketingmodelofGuizhouTobaccoischosenasanempiricalanalysistoi

7、ndicatetheimportanceofcarryingoutindustrialandcommercialcollaborativemarketingsystem．Besides，theindustrialandcommercialcollaborativemarketingmodelisthepracticeofcoopcrativcrelationshipbetweenindustryandcommercewhichisofhigherandupdatedlevel．Andthiskindofmodeli