湖南烟草公司基于cpfr模式的工商协同营销体系分析

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1、工商管理硕士学位论文AbstractUnderthespecialadministrativesystem，thesupplychainmanagementoftobaccowhichisasakindofspecialgoodspresentsparticularitiescomparingwithusualgoods．Onthebasisofholdingthemonopolysystem，ChinaTobaccousesforreferenceofforeignenterprises’managementexperience，ismakingagoodeff

2、orttOindustryoptimumstructure，information—basedconstruction，aswellasmarketingconstruction，andisgraduallybecomingscientificindustrymanagementarchitecture．AftertheWTOaccessionofChina，themarketofcommercialdistributionisbecomingbroaderandbroader，andtobaccoindustryisfacingall—waveinternati

3、onalization．Thecompetitionamongenterprisesisnolongerthecompetitionofsingleenterpriseandproducts，butgraduallycomestothecompetitionbetweentheindustrychainandsupplychain．Onlyonthewayofstrategicallyimputingthesupplychainmanagementofphilosophyandmethods，togetherwiththerealizationofglobalop

4、timization，loweringindustrycost，increasinginternationalcorecompetitiveness，andconstructingeffectivethecooperativesystemofindustrialandcommercialenterprises，cantobaccoindustryachieveindustrysustainabledevelopment．ThisauthorofthisarticlefirstlydescribesthedevelopmentalcourseofCPFRpatter

5、n，thenbasesoninternalandexternalpressurethattobaccoindustryisnowfacing，analyzesactualsupplychainofindustrialandcommercialenterprises，plusthecurrentsituationandproblemsofindustrialandcommercialbrandcultivation，discussestheconstructionofcooperativesystemofindustrialandcommercialenterpri

6、sesoftobaccocompanyofHunanprovince，summarizessupportingmeasuresofthecooperativemarketingofindustrialandcommercialenterprisesstrategy,andmakespolicyproposalsofhisown，Theauthorhopesthatthroughtheaccomplishmentofthisarticlewecandeepenunderstandandthinkingofthistask，findabetterwaytocompre

7、hendthemethodsofcooperativesystemofindustrialandcommercialenterprises，andmakegoodproposalsforleaders’decision—making．Meanwhile，theauthoralsoexpectswecanstriveformakinggoodproposalstothecooperativesystemofindustrialandcommercialenterprisesoftobaccoindustry．Ⅲ湖南烟草公司基于CPFR模式的工商协同营销体系研究Key

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