广告公司人员工作嵌入与离职倾向的关系分析

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1、首都经济贸易大学硕士学位论文广告公司人员工作嵌入与离职倾向的关系研究AbstractIntoday’Seraofchangeisalmostentirelymarket-orientedemploymentmechanism．Employeeswithmorechoicesandopportunitiesintermsofcareerbothforsociety,businessorindividualemployeeswholeave1nolongerararenews．Withthedepartureoftheuniversalityo

2、fthephenomenon，leavingissuesarealsobecomingahotissueincorporatemanagersandresearchscholars．Inthisstudy,ahighstaffturnoverrateintheadvertisingindustryastheresearchobject，andtheintroductionofthe”jobembeddedness”MitchellandLeemodelproposedin2001，andthebasisofthismodelasaresea

3、rchtoolto”workembedding”and”employeetumoverrelationshiptendencies”amongtheresearchobjectives，readingliterature，questionnairemethod，multivariatestatisticalanalysisandotherresearchmethods，inthefullunderstandingoftherelevantknowledge，thetheoreticalmodelderivedinthispaper：Mitc

4、hellandLee’Sresignationbasedontheworkofemployeesembeddedinthemodelthatwillworktoembedtheconceptasawholeandasindependentvariablesinthisresearchmodel，turnoverintentionasthedependentvariable，whiletakingintoaccountthedemographicvariablesthatindividualfactors，butalsoontheworkof

5、embeddingandturnoverintentionofemployeesbetweenadvertisingimpactontherelationship，andthereforeitsindividualfactorsasthemoderator，tostudytherelationshipbetweenthemembeddingworkonturnoverintentionandimpacttheory．Thefollowingconclusions：1．Withinthethreedimensionsofjobembedded

6、andtumoverintentionsignificantnegativecorrelationwasestablishedandoutsideworkembeddedinthreedimensionsandturnoverintentionwassignificantlynegmivelycorrelatedpartiallysubstantiated．2．Thereisworktoembedonturnoverintentionnegativelypredicttheeffectivenessoftheworkofembedding，

7、embeddingbothworkoutsidethetendencytoleavenegativepredictiveutilityembeddedintheworkthanworkoutsidetheembeddedtendencytoleaveagoodpredictiveutilityofthesethreehypotheseshasbeenverified．3．Demographicvariablesembeddedinthework，therearedifferencesbetweenturnoverintention，thes

8、etwohypothesesonlypartiallyverified．Finally，asummaryoftheresearchworkandconclusionsofthes