出版行业客户关系管理(crm)系统的设计与实现

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1、万方数据出版行业客户关系管理(CRM)系统的设计与实现Abstract砀epublishingindustryisasunriseindustry,hasbeendevelopedextremelyrapidlyoverthepastdecade，China’Spublishingindustryisundergoingdrasticchangesduetotheextensiveuseofdi舀talandnetworktechnologyanditsequipment,andmoreandmorecompetitive．neyarenewchallengesinthepublis

2、hingindustrytoparticipateinthecompetitionandgainacompetitiveadvantagenow．Tllisrequiresnotonlythepersoninpublishingindustrywhohavetheboldnessandcouragetocompete，butalsotodevelopcorrectcompetitionstrategyandtactics，toadoptthecorrectmethodsofcompetition．CRM，anemergingservicemarketingstrategy,which

3、issignificant，improvestheoperationandmanagementofthepublishingindustry,enhancesthecorecompetitivenessofenterprises．Forthepublishingindustrycustomerrelationshipmanagement,LackofspecificityoftheexistingCRMsystem．LackofspecificityoftheexistingCRMsystem，LearnfromthebestCRMconceptsandtechniquesforth

4、eoverallplanning,AchievingamoreperfectpublishingbusinessCRMsystem．TIliSpaperfirstintroducesthestatusquoofthepublishingindustryinformationtechnology,Analysisofthepublishingindustrytheproblemsencounteredinthecustomerrelationshipmanagement，Thenputforwardandreliablecustomerrelationshipmanagement(CR

5、M)systemtosolvetheproblem，Highlightstheimportanceofcustomerrelationshipmanagementsystem．Customerrelationshipmanagementsystemtechnologyselectionconsideringthetechnicalcharacteristicsofthesystemandtheactualbusinessneedsaswellasstaffhabits，Andaccordingtothepublishingindustrythevarioustypesofexisti

6、nginformationsystems，SuchasERPsystemsetc，Theconductedsystemintegratedassociated，SelectAPS．NETtechnologyaSadevelopmentplatform，Andbasedonobject-orientedprogrammingideas，ProvidedbyMicrosoftSQLServerdatabasetechnologyfordatastorage，Anduseofmobileinformationsystemsmiddlewaretechnology,Supportsystem

7、sappliedtotheTablePCormobiledevicessuchassmartphones，Tofacilitatethemarketingstafftoachievereal·timequeriesthroughmobiledevices，Dataentry,Datauploadfunctions．Thisarticlediscussesthefunctionalrequirementsofthecustomerrelationshipma