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ID:31953718
大小:12.53 MB
页数:56页
时间:2019-01-29
《出版行业客户关系管理(crm)系统的设计与实现》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、万方数据出版行业客户关系管理(CRM)系统的设计与实现Abstract砀epublishingindustryisasunriseindustry,hasbeendevelopedextremelyrapidlyoverthepastdecade,China’Spublishingindustryisundergoingdrasticchangesduetotheextensiveuseofdi舀talandnetworktechnologyanditsequipment,andmoreandmorecompetitive.neyarenewchallengesinthepublis
2、hingindustrytoparticipateinthecompetitionandgainacompetitiveadvantagenow.Tllisrequiresnotonlythepersoninpublishingindustrywhohavetheboldnessandcouragetocompete,butalsotodevelopcorrectcompetitionstrategyandtactics,toadoptthecorrectmethodsofcompetition.CRM,anemergingservicemarketingstrategy,which
3、issignificant,improvestheoperationandmanagementofthepublishingindustry,enhancesthecorecompetitivenessofenterprises.Forthepublishingindustrycustomerrelationshipmanagement,LackofspecificityoftheexistingCRMsystem.LackofspecificityoftheexistingCRMsystem,LearnfromthebestCRMconceptsandtechniquesforth
4、eoverallplanning,AchievingamoreperfectpublishingbusinessCRMsystem.TIliSpaperfirstintroducesthestatusquoofthepublishingindustryinformationtechnology,Analysisofthepublishingindustrytheproblemsencounteredinthecustomerrelationshipmanagement,Thenputforwardandreliablecustomerrelationshipmanagement(CR
5、M)systemtosolvetheproblem,Highlightstheimportanceofcustomerrelationshipmanagementsystem.Customerrelationshipmanagementsystemtechnologyselectionconsideringthetechnicalcharacteristicsofthesystemandtheactualbusinessneedsaswellasstaffhabits,Andaccordingtothepublishingindustrythevarioustypesofexisti
6、nginformationsystems,SuchasERPsystemsetc,Theconductedsystemintegratedassociated,SelectAPS.NETtechnologyaSadevelopmentplatform,Andbasedonobject-orientedprogrammingideas,ProvidedbyMicrosoftSQLServerdatabasetechnologyfordatastorage,Anduseofmobileinformationsystemsmiddlewaretechnology,Supportsystem
7、sappliedtotheTablePCormobiledevicessuchassmartphones,Tofacilitatethemarketingstafftoachievereal·timequeriesthroughmobiledevices,Dataentry,Datauploadfunctions.Thisarticlediscussesthefunctionalrequirementsofthecustomerrelationshipma
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