不同类型服务化模式对服务型制造企业竞争优势的影响-研究

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1、中原工学院硕士学位论文摘要advantages,namely,manufacturingenterprisescanbeofservicetoimprovetheircompetitiveadvantage,buteachgeneratecompetitiveadvantagewaysandtheeffectisdifferent,single-product-orientedserviceofcompetitiveadvantageisstatic,short-termcompetitiveadvantage,productportfolioservi

2、ce-orientedlong-term.Finally,itpointsoutthedeficiencyofthisstudyandtheneedforfurtherresearch.Keywords:Service-orientedmanufacturing;Productservice;Competitiveadvantage;Singleproduct-oriented;Productportfolio-oriented-3-中原工学院硕士学位论文目录目录1绪论...........................................

3、.................................................................................11.1研究背景.............................................................................................................11.2研究目的和意义.......................................................................

4、..........................21.3研究内容和研究思路.........................................................................................21.4研究方法.............................................................................................................31.5创新点............................

5、.....................................................................................42相关理论基础及国内外研究现状............................................................................62.1服务型制造理论相关研究综述.........................................................................62.1.1服务型制造理论

6、概念...................................................................................62.1.2服务型制造的相关概念...............................................................................62.2企业竞争优势理论相关研究综述.....................................................................92.2.1竞争优势理论基

7、础.......................................................................................92.2.2社会责任视角下企业竞争优势.................................................................102.3服务型制造企业竞争优势的相关研究综述...................................................122.4现有研究的不足......................

8、........................................