s公司地坪材料市场营销策略研究

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1、IIAbstract————————————————————————————————————一堡主笙奎Abstractw1mt11eh1曲progressoftheglobaleconomyandChilla，simponantr01einit．竺nahaSbecomethemostdyn锄iceconomicregion．Alotofcompanies仔omFonulle)uunave1nvestedandbuiltcompaniesinChina，accompanywimthedomesticurb锄zatlonimpIementationmakesthene

2、wlybuiltareasreaChat1．8．2billionsquaremet?rs锄uallyinchina，、Ⅳhichisthebiggestconstructionmarketinmeworld．BasedontherebulItofcityconunonconstmctiononcetenyearsa11donce5yearsforfactorv：new’theto‘a1锄omltforfloodngmarketayearis2．5billionsquaremeter：．comparedwlththehugem砒et，thecurrentnoorin

3、gapplicationareaisjuStasman印m?。驹thepm而甜“theno嘶ngm破etisVe啪i曲．．．3company1s舶mS谢tzerIaIlda11ditenteredC11inanooringmarketsince1990，wIths们ng钯clulicalandm砌(etingability，itbec。mesme1eaderinchinaf1。。ring：ndus‘吼‘rhus，mecompetitorsaregrowinga11dgettingmatureaJldcompetitioniibecommgtlercerand矗er

4、cer，theprofitissqueezedandbecomesIessandIess．Howt。『：ome：out缸Dmthefh巧conlpet“ionandhowtoestabIishe舔ctivemarketingstrategyis?ealmofmep印er·T0achievethattheaumorstudiedseveralmarketin＆stI．ategictheoneS，usedMichaelP。rter，sFiveForcesM。deltoanalyzethechinamarket二gstrategy’uSedsWOTtoan“yzethe

5、StrengthandweakneSS，opp。rtunityand慨at。毒：：唧攀h珧r，雠authorproVidedscompanymarketingstrategythroughthe龀oryofsTPand4P’s，includingmarketsegmen“鹕etmarketselection，ijustrv∞w竺g’：池如gp08i石oning觚dmarketingmiXing．。Hope士u儿ytheresultofthispaperwillbenefittothecompanymarketing．Keywords：FI。。ringMateria

6、l，sTP，MarketingMix硕士论文S公司地坪材料市场营销策略研究目录摘I要．．．⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯。．．⋯．．⋯⋯⋯⋯IAbstract。⋯⋯⋯．．．⋯⋯⋯⋯．⋯⋯⋯⋯。⋯⋯⋯。．．．．。⋯⋯。．．。⋯⋯⋯．。．⋯⋯．．．．．⋯⋯II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。11．1本文研究的背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2本文研究的目的和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．3本文的结构和内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯．22理论综述和论文研究采用的方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1．1营销概念及其四个支柱⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1．2目标市场营销(STP营销)战略理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1．34P’s营销理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72．2论文研究采用的方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82．2．1波特五种竞争力模型⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82．2．2SWOT分析法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1

8、03中国地