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1、AbstractAbstractWithcontinuousexpendingofthedomesticmarket,competitorsjointhemarketcontinually,thesalesprofitmarginofconcreteconveyingmachineryindustrydecreasedyearbyyear,thesalescostskeepraising,andcompetitionbecomesincreasinglyfierce.Atthistime,tobuildafuturelong-termdevelopm
2、ent,havingthecompetitiveadvantageofproductportfolioisveryimportantforenterprises.Productportfoliooptimizationisbasedonmanyfactors,suchasoverallconsiderationofcustomerdemand,theenterprisestrategictarget,rationalallocationofproductionfactors,etc.Withallthesefactorswecanmakescient
3、ificdecision.Theobjectiveistomatchthereasonableoptimalproductportfolioandvolumeandenabletheenterprisetoobtainthecompetitiveadvantage,andgetthebesteconomicbenefit.IttookcurrentproductportfolioofPMCompanyasanexample,anddidtheproductportfoliooptimizationproblemanalysisandresearch.
4、Itbasedoncustomerneeds,enterprisestrategictargetoriented,withthegroupdecisionmaking,anditalsousedthemethodofFAHPandGEmatrices.Themainresearchcontentsareasfollows:1,analyzedthedomesticandforeignproductmixoptimizationproblemsandrelateddevelopment,productmixoptimizationtheoryandop
5、timizationmethods,itclearedtheresearchdirectionoftheproductportfoliooptimization,whichlaysthefoundationfortheresearchofPMcompanyproductmixoptimization.2,itdiscussedhowtoestablishthereasonablecombinationofproductdecisionprocess,andtheapplicationofgroupdecisionmakingintheproductm
6、ixoptimizationprocess.Productmixoptimizationdecisionisamultipleattributegroupdecision-makingforproductattributes.Itconsideredcustomerdemandandthestrategicgoaloftheenterprise,andalsoconsideredtheallocationofresourcesandotherfactors.Thispaperwoulddiscusshowtointroducethegroupdeci
7、sion-makingandgroupdecision-makingtechniques.Anditmadetheexampleanalysisfortheconsistencyanalysistoimprovetheaccuracyofdecision-makingandthedecisiontoachievethedesiredpurpose.3,thispaperattemptedtoestablishtheproductportfoliothroughminingcustomerdemand,analyzingandevaluatingthe
8、productbasedoncustomerdemand,andthenfoundtheproductsim
