双渠道零售商价格竞争策略和定价分析

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1、AbstractPriceCompetitionStrategyandPricingResearchofDualChannelRetailerPriceCompetitionStrategyandPricingResearchofDualChannelRetailerAbstractAtpresent,becauseoftheonlinesaleschanneldevelopment,largeretailersbegantodoublesalesofonlinemarketingandofflinesales,formingadoublech

2、annelretailmode,andthiswayalsograduallybecomethefocusofattentionofretailmarket.Onlinetrading,producedfromthemarketofelectronicbusinesshasdifferentoperationformthetraditionalmarket,onlinetransactions,becauseofitsvirtualnature,can`tbefullyapplicabletothetraditionalmarketoperat

3、ionmodeandmarketrules,thetwochannelsofdualchannelretailerwillinevitablyconflict.Thetwochannelsofdualchannelretailerwillinevitablyhaveconflicts,andthecurrentretailpricinggenerallyuseuniformpricingstrategyorthedifferentialpricingstrategy.Withanalysisofvarioustradingstrategiesa

4、ndpricingtheory,thearticlesummarizesthepricecompetitionstrategyandpricingofthedualchannelretailers.Throughtheoreticalanalysis,thearticlecomparethedualchannelretailer’sonlinepricingwithpureInternetretailersandofflinepricingwithtraditionalretailers,andthenthearticleanalyzethep

5、ricingdifferencesbetweendualchannelretailersandotherretailersandgivesanconclusionabouttheoptimalpricingofdualchannelretailerandrelevantresults.Inthispaper,weanalyzethepricingstrategyandcollaborativepricingthroughtheanalysisofSuNingyun'sLimitedbyShareLtdandGOMEElectricalAppli

6、ancesHoldingLtd.Furthermore,wesummarizetheformalpricecompetitionstrategyandpricingforthedualchannelretailer.Keywords：retailerinterneteconomytradingstrategytheoptimalpricingcollaborativepricingtwo-stagegameTradingStrategyWrittenby：LiuJiyongSupervisedby:XuChunxiuII目录第一章导论.....

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