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ID:31497192
大小:1.15 MB
页数:42页
时间:2019-01-12
《双渠道零售商价格竞争策略和定价分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractPriceCompetitionStrategyandPricingResearchofDualChannelRetailerPriceCompetitionStrategyandPricingResearchofDualChannelRetailerAbstractAtpresent,becauseoftheonlinesaleschanneldevelopment,largeretailersbegantodoublesalesofonlinemarketingandofflinesales,formingadoublech
2、annelretailmode,andthiswayalsograduallybecomethefocusofattentionofretailmarket.Onlinetrading,producedfromthemarketofelectronicbusinesshasdifferentoperationformthetraditionalmarket,onlinetransactions,becauseofitsvirtualnature,can`tbefullyapplicabletothetraditionalmarketoperat
3、ionmodeandmarketrules,thetwochannelsofdualchannelretailerwillinevitablyconflict.Thetwochannelsofdualchannelretailerwillinevitablyhaveconflicts,andthecurrentretailpricinggenerallyuseuniformpricingstrategyorthedifferentialpricingstrategy.Withanalysisofvarioustradingstrategiesa
4、ndpricingtheory,thearticlesummarizesthepricecompetitionstrategyandpricingofthedualchannelretailers.Throughtheoreticalanalysis,thearticlecomparethedualchannelretailer’sonlinepricingwithpureInternetretailersandofflinepricingwithtraditionalretailers,andthenthearticleanalyzethep
5、ricingdifferencesbetweendualchannelretailersandotherretailersandgivesanconclusionabouttheoptimalpricingofdualchannelretailerandrelevantresults.Inthispaper,weanalyzethepricingstrategyandcollaborativepricingthroughtheanalysisofSuNingyun'sLimitedbyShareLtdandGOMEElectricalAppli
6、ancesHoldingLtd.Furthermore,wesummarizetheformalpricecompetitionstrategyandpricingforthedualchannelretailer.Keywords:retailerinterneteconomytradingstrategytheoptimalpricingcollaborativepricingtwo-stagegameTradingStrategyWrittenby:LiuJiyongSupervisedby:XuChunxiuII目录第一章导论.....
7、.................................................................................................................11.1问题的提出.................................................................................................................11.1.1研究背景..............................
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