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1、向柳传志的坦诚与客不管理雅致敬HishomagetoLiuChuanzhiiscluetohisfrankness・IntheITworld,intheChineseentrepreneurscircleandintheChinesecompany,LiuChuanzhi'srespectforallisobvious・IhavetheedgeinsomeplacestolistentofatherITadviceisverylucky.Noenterprise,noonecanunderstandwha
2、tisdifficult,whatisawerespecting,whatistheobligation?・Maybeevenunderstandingisjustaspectator，sease・Inmyopinion,thepersonandthecompanywhohavesurvivedtheexperiencearemorequalifiedtopayattentiontofailureandsuccess・Flashfiveyears,thatis,in2004,daydreambuyIBMP
3、C,brandutilizationcanalwaysbemyheartsadresults・Now,itseems,IBMitselfhasbeenontheroadtosuccess,evenifexpired,IthinkIBMisnottooNianyeeatturngrass,becauseofthefinancialcrisis,IBM,reveriehasbecomemature・Inthecompanyoftheroad,noonecompanycanerectwalkingalonein
4、theexperieneemarketingisa1998AmericanstrategicriskhorizonLLPcompany，stwofoundersBjosephpineIIandJamesHgilmoreproposed・Theirdefinitionofexperientialmarketingis:redefiningtheconceptofmarketingfromfiveaspectsoftheconsumer，ssenses,emotions,thinking,action,and
5、relevance・"Theybelievethatconsumerconsumptionisbothrationalandemotional,consumerexperiencebeforeconsumption,consumptionandconsumption,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement・WhydoesexperientialmarketingspreadsofastinChina?Thisisrelatedt
6、othetrendofconsumptionexperienceinChina,butnotaccidenta1.Thereasonsaresummarizedasfollows:1.theprogressofmaterialcivilizationandtheimprovementofconsumers，livingstandardsWiththeprogressofmaterialcivilization,people'slivingstandardsandconsumerdemandareconst
7、antlyescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts:inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfa
8、ctionintheirmentalandspiritua1.Andexperiencecanbesaidtorepresenttheeconomicprovisionofthiskindofsatisfaction・Obviously,people，sconsumptiondemandturnsfrompracticalleveltoexperiencelevel,whichistheresultofsocialdevelo
