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1、明媒体新角色不要让社会哭的沮丧笑得狂妄YuGuoming,vicepresidentofSchoolofJournalismandcommunication,RenminUniversityofChinaPhoenixmedianews"2010ChinanewmediaannualfestivalandthirdnewmediafestiheldinBeijingfromNovember17thto21.Phoenixnetworkasthechiefcooperationportal,thewholeprocessof
2、graphicreporting・Intheafternoonof17〃2010Chinanewmediaexpertsattendedtheannualmeetingandthenewmediaeducationforum,RenminUniversityofChinaSchoolofJournalismandcommunication,vicepresidentYuGuomingmadeaspeech,hebelievesthatintoday,sChinese,inthebalanceofemotionalexpre
3、ssion,ourmediaworker'sroleinsocialcry,don,tletsocietycrydepressedwhensociallaugh,donotletthesocietysmilesarrogant.Thisisthenewrole,valueandplayofthemedianow.ThefollowingisatranscriptofYuGuoming,sspeech:YuGuoming:Iwanttoexpressmyideasaboutthemediaeducationunderthen
4、ewmediaconditiontoday.Itshouldbesaidthat,asMcluhansaid,theemergenceofamediumdoesnotmeanthatwehaveanumberofcommunicationchannelsandplatforms,toagreaterextent,changethewaywegrasptheworldandrecognizetheworld.Nowthepeopleofathing,forapolicyofloveforaperson,strust,heis
5、notajudgmentbyalogicalwaytocomplete,butinthisway,anemotionslimageandfeelings・Thatistosay,undertoday,sconditionsofnewmedia,itisactuallyinchangingpeoplejudgecriterionofsocialcriterionofhisthings,changedhisjudgmentstandard,scalesandpatternsarechanging・Ioncesaidthatif
6、theUnitedStatesthehistoryofthegreatLincoln,iftodaywithObamapresidentialprimaries,Lincolnevencannotpass,becausehethanIwasalsodifficult,hisappearanceisverydifficulttowithstandthepeopleoftoday'sstandard・Ifwe,ourgovernment,publicinstitutions,relatedtoourrelatedbusines
7、ses,tocommunicatewiththesocietyifitisusedasawaytoreasonthepast,thetruthisclear,thelogicsystemisperfect,Ibelievethiskindofpersuasion,guidance,probation,shouldsaidtodayithasbeenverylimitedeffect・Whenitcomestomediaeducation,actuallyfusionmedia,thedevelopmentofdigital
8、media,tobringsuchadazzlingrealitytous,sowefoundallovertheworld,includingChina,manymediaeducationareopenallkindsofmediacourse,suchamistakeistheschoolcult