基于修正贴现现金流量法的电子商务企业价值评估研究——以焦点科技为例

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1、Contents1．Introduction11．1Researchbackgroundandmeaning．．．．．．．．．．．．．．11．1．1Researchbackground．11．1．2Researchmeaning．．．11．2Reviewandevaluationofliteratureathomeandabroad．21．2．1Evaluationofliteratureathome：!1．2．2Evaluationof1iteratureabroad．．31．3Theresearchframeworkandmethods．51．4Theinnovationandsh

2、ortcomings．72．Thenatureandevaluationcharacteristicsofe-commerceenterprise．．82．1Thedefinitionandclassificationofe-commerceenterprise82．2Theoperationgandprofitmodelofe-commerceenterprise．．92．2．1‘Iheoperationgmodelofe-commerceenterprise．192．2．2Theprofitmodelofe-commerceenterprise102．3111edrivingfac

3、torofe—commerceenterprise’Svalue112．3．1nlemacrofactor．112．3．2Themicrofactor．122．4Thecharicterasticsanditsinfluenceonevaluation132．4。1Thecharicterasticsofe—commerceenterprise．132．4．2Theevaluationcharicterastics．143．Thecomparativeanalysisofevaluationmethodine-commerceenterprise。163．1Theconceptofen

4、terpriseevaluation．163．2Theenterpriseevaluationmethodanditsadaptabilityanalysis．．163．1．111leincomeapproachanditsadaptabilityanalysis．．163．1．2’11hemarketapproachanditsadaptabilityanalysis173．1．3Thecostapproachanditsadaptabilityanalysis．183．1．4Theobjectiveoptionapproachanditsadaptabilityanalysis18

5、：；．3Conclusion．．194．Thevaluationmethodonecommereeenterprise---themodifieddiscountedcashflowmethod214．1111emodifiedidealanalysisoftraditionaldiscountedcashflowmethod一214．211letraditionaldiscountedcashflowmethod22IIl万方数据4．2．1Forecastthefuturecashflowoftheenterprise一224．2．2Forecastthefhdiscountrate

6、oftheenterprise224．3Themodifieddiscountedcashflowmethod一244．3．1Thedescfiptionofmodifiedindex244．3．2nemodelofmodifieddiscountedcashflowmethod255．Casestudy—．ThemodifieddiscountedcashflowmethodintheenterpriseofFocusTechnologyCo．，Ltdasanexample275．1IntroduceofFocusTechnologyCo．，Ltd一275．1．1Companypro

7、file．275．1．2Marketanalysis275．1．3Analysisofserviceandprofitmodel285．2Financialanalysisofthecasecompany一295．3TheenterpriseevalumionofJiaoDianKeJi335．3．1Forecastthefuturemodifiedcashflowoftheenterprise．．335．3．2Forecastthemodif