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1、-华中科技大学硕士学位论文AbstractThedemographicstructureofChinahasbeenchangedduetoadvancedmedicalscienceandwellformulatedsocialwelfaresystem.Theoldpeopleover65yearsofagewillbe200millionin2014,and300millionin2026.Theagedwouldbecomeoneofthemainconsumingforcesinthenearf
2、uture.China,whichhasthemostpopulationintheworld,alsohasthemostagingpopulationintheworld.Sincethepresentingresearchmorefocusedontheresidentialsides,thisstudytrytofindoutbettertourpackagesforelderagedtoenablethetravelingindustrycouldworkoutproperandrighttou
3、rsthroughthereviewofelderconsumerbehavior.ThisstudyadoptedE-K-BConsumerBehaviorModelasconceptualframework.Throughquestionnairesurveymethod,Wuhan’selderwasconductedasrespondentstooverviewtheirconsumingpractices.Thisresearchfoundthattheelder’stravelingmotiv
4、esweretorelaxandrelievepressure,visitspotswithnaturalscenery,andseenovelthings.Theirmaininformationresourceswerecamefromrelativesandfriends,newspapers,magazines,andtelevisionreports.Inassessmentofatraveltour,theywereemphasizedontheservicequalityoftravelag
5、encies,followedbytheirreputation,andcomfortableaccommodation.Basedontheaboveresults,thisstudysuggestedthattravelindustryshouldcoordinatewithmedia,promoteviainternetandwebsites.And,strengthentheircustomerrelationmanagementtobuildupbrandsandofferconsiderate
6、servicestomeettheconsumerneeds.Aftertheendofthetrip,youcantakeadvantageofthequestionnaire,thenetworkquestionnaireorphonetogetthefeedbackoftheelderly,andcustomermanagementsystemtomanageandanalyzethecharacteristicsoftheelderlyandconsumerbehavior,inordertoen
7、hancethereputationofthetourismindustrytocreatewordofmouththeopportunitytoalsoincreasetourismenterprisesandotherenterprisesincome,
andcreateawin-winsituation.Keywords:TheElder,PurchasingBehavior,Tourismmarket,MarketsegmentationII------华中科技大学硕士学位论文目录摘要.....
8、...........................................................................................................IAbstract...................................................................................................
