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1、-哈尔滨工业大学工商管理硕士学位论文Abstract2010isthefiftiethanniversaryofDaqingDailyofthefoundinganniversaryoftheyear,inthesameyear,May5thDaqingMediaGroupwasfounded,whichmeantthatLongjiangwesternmediashipwasinitssail.DaqingMediaGroupintegratedtwolocalmediagroups,DaqingDailyNewspaperGrou
2、pandDaqingRadioandTelevisionGroup,settingupanewgrouponthebasisofcomplementaryadvantages.Sincethen,Daqingmediaindustryhasenteredanewdevelopmentperiodwiththewholemediaconvergence.SincetheintegrationofMediaGroup,ithasentereditsthirdyear,onthewhole,therewasleapingdevelopmen
3、toneconomicbenefitsofthewholegroupcomparingwiththatbeforeintegration.However,thedrawbacksofoldsystemandtheproblemscausedmadethenewshomogeneousandseriouslag.Thissituationisverycommon:thenewswillbereadinthenewspapersafterithasbeenshowedonTVafewdayslater.“Reportthesameolds
4、tuff"phenomenoncanbefoundeverywhere.Newshomogenizationisveryserious,whichcausesawasteofresourcesandmanpower.Thelagofnetworkdevelopment,twonetworkswhichownedbytheMediaGroupDaqingnetandBaihunethaveextremelyweakinfluence.Especiallyundertheconditionsofgeneraldownturninthena
5、tionalrealestatemarketin2012,Advertisersreducetheadvertisingbudget,whichalsomakesthebusinesstasksoftheGroup'sunitsworrying.It’snecessarytocarryoutafullstrategictransitioninmediaera.Fromthestrategicview,thispaperwillintroducethebasictheoryofstrategictransition.Fromtheana
6、lysisontypicalcasesabouthowtodealwiththetransitionbothdomesticandinternationalmediagroup,DaqingMediaGroupcanfindtheexperiencesinthetransitions.UsingtheSWOTmodeltoanalysisonthebasisofstrategictransitionofDaqingMediaGroup,weselectthestrategictransitionmethodwithgrandstrat
7、egymatrixperspective,andfinallywedeterminetotaketheintegrationstrategytransition.Basedontheactualsituationtoworkoutthistransitionprogram.Proposethemeansofbuildingthefull-medianewsproductionplatform,recyclingtalentsofthemediagroup,settingup-II-------哈尔滨工业大学工商管理硕士学位论文them
8、obileoutputterminalplatformandsoon.Finally,fromrebuiltofthewholemediaorganizationalstructure,thestandardizatio
