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1、-THEDEVELOPMENTSTRATEGYRESEARCHOFALFACOMPANYABSTRACTChinaisnotonlythebiggestleather-waremanufacturingcountry,butalsothebiggestleather-wareconsumptioncountry.ThenextfiveyearsistheformingstageofChinesenamebrandsandhigh-endindustries,andwillprovidewiderspacefordev
2、elopment.Therefore,Chinawillbefromabigmanufacturingconsumptioncountrytoapowerfulmanufacturingandnamebrandsone.ALFAisaleather-productcompanyofmanufacturing,research,importandexport,domesticmarketing,etc.Accompaniedwiththechangesofinternationaleconomicenvironment
3、,ALFAisfacinganimportantopportunityandchallenge,soitisnecessarytomaketheappropriatedevelopmentstrategyforthenextfiveyears.TheobjectofthepassageisALFA,bymakinguseofstrategicmanagementtheoryand“SWOT”toolsandonthebasisofcomprehensiveanalysisofALFAinternalandextern
4、alenvironmentandthenecessityoftransformation,thepassagesuggeststhegeneralideaofdevelopment-2-------strategies,strategicobjectivesandstrategicfocus,andthenelaboratestheimplementationofdevelopmentstrategy,whichincludeshowtoadjustorganizationstructure,howtoperfect
5、channels,howtoenhancedevelopmentcapability,howtobranditsownbrands,howtobuildupateam,etc.Moreover,itstudiestheriskcontrolandindemnificatoryassessmentinstrategyimplementation.ThispaperisofvitaldirectivesignificancetosoundandsustainabledevelopmentofALFA,andalsohas
6、acertainreferenceforotherenterprisesoftheindustry.KEYWORDS:leatherproducts,channel,brand,domesticmarket-3-------目录第一章概述.............................................................................................................................-1-1.1我国皮具行业发展特点.
7、...................................................................................................-1-1.2ALFA公司简介..................................................................................................................-2-1.3分析意义与主要思路...................
8、.....................................................................................-2-第二章ALFA公司内外部环境分析.....................................................................
